Using Social Media to Promote and Enhance Events and Conferences - Free Report

Posted on January 17, 2010 12:20 PM by Joel Comm

Social media is a revolution in marketing. It allows businesses to identify their most important leads, understand what interests them the most, and talk to them en masse while still making each person feel like an individual.

If that sounds like the kind of thing that a good speaker does, there's a good reason for that.

Social media and conferences have a great deal in common. Social media marketing doesn't deliver the kind of depth that a conference can deliver, and it can't reproduce the level of trust and appreciation that can only come from personal meetings. You can't shake someone's hand and or look them in the eye via social media. But you can converse with people, and -- like conferences -- that makes social media more powerful than just about any other form of marketing.

With social media, marketing an event stops being a one-way information channel. It becomes instead a collaborative process in which leads are engaged and become committed before they've even noticed.
All of that is great news for conference organizers.

Putting on a conference isn't easy. First, you have to find speakers -- good speakers that you can rely on. People with valuable information, who can entertain an audience and who can make a room full of budding entrepreneurs feel that the cost of their trip was the best investment they ever made.

That's hard enough. But finding the audience members and keeping them engaged has always been even harder.

Until recently, event marketing has relied largely on targeted lists, hard advertising, and the willingness of speakers to pro- mote the event to their customers. It's hard work and it is dependent to a large extent on the ability of others to promote an event you've put a lot of effort into organizing.

Social media has made it all so much easier.

Through the social media tools available on the Web, event organizers now have the power to market their events themselves, directly and at little cost. They can communicate with audience members, receive valuable feedback on the conference as it develops, encourage the kind of word-of-mouth marketing that's always the most effective at bringing in reservations and -- most importantly -- they can turn a group of attendees into a community before they've even picked up their name badges.

That's vital, and it can't be done any other way.

As a speaker, I'd like to be able to say that the success that audience members enjoy in the months and years following a conference is only due to the tips they heard from the people on the stage. But I know that's not true. Much of the money they earn immediately after a conference comes from the deals they've made in the bars, restaurants, and cafeĢs in between the talks.

The networking that attendees do and the connections they build are at least as valuable as the books, DVDs, and knowledge they carry away with them from the halls.

Social media allows you to begin making those connections between audience members before the conference has even started, giving those potential attendees another pressing reason to register right away.

They won't just know who's going to be on the speaker list. They'll also know who they're going to be sitting next to in the hall and working with in the future.

In my free white paper, How to Use Social Media to Promote and Enhance Events and Conferences, I explain how conference organizers can use social media to promote and enhance their events.

In case you've never used social media before, I'll provide a general overview of how to get set up on social networks.

I provide a road map on how to best use each of the main social media tools on the Web to promote and enhance your event. There are a number of these sites and you don't have to use all of them. But you should know about all of them so that you can choose the channels that suit your event the best.

I talk about strategy, and I'll talk you through the specific steps you'll need to take to build an audience through social media. You'll have to do a bit of searching, but your audience is right out there -- all you have to do is track them down.

And engage them. That's where the fun part of social media really begins. To make things really easy for you, the white paper provides a calendar that you can follow in the months and weeks leading up to your event -- and even during the event itself.

None of these strategies are difficult. None of them are expensive. Almost all of the tools I describe in the white paper are free to use and while some strategies may cost money, you don't have to use those particular approaches if you don't want to.

No matter what your budget is, social media can be a perfect solution to the need to fill halls, sell tickets, get them talking about your event, and keep them coming back for more.

To download your free copy now, click How to Use Social Media to Promote and Enhance Events and Conferences

3 Comments For This Post

  1. Bodybuiding exercises Says:

    Social Media. Yes there is so much discussion about this. It works well for those marketers who know how to use it. It can be a big potential for them. And it is free or low cost.

  2. ViDrive.com - about cars Says:

    Great article,
    properly used SM can help create good
    traffic
    Thank you

  3. Rinaldi Syahran Says:

    hi joel,
    i think your post and the essence of it, its kinda new revolution in social media business ( same opinion with you ). Because before this post show at your blog seems rarely people use this to promote and enhance events and conference. A lot of potential in this thing.

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INFORMATION

Joel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more. Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code. He regularly makes appearances at Internet marketing conferences and seminars.
FTC Disclaimer: Posts written before December 1st, 2009 may include endorsements of products or services that include a material connection to the author. Readers should assume a material connection for any product or service endorsed prior to December 1, 2009.