Advertising
Sports and arts feel pinch from toxic brand backlash
Public anger over bank bailouts and concern over binge drinking could spell trouble for the sponsorship industry, writes Richard Gillis
Inside Advertising
Claire Beale On Advertising: Dove goes in search of the real man
Monday, 8 February 2010
Yesterday was Super Bowl Sunday and America tuned in. For US advertisers it’s the biggest event of the year. You can do things with a TV ad in the Super Bowl that you can’t do anywhere else. Like reach 100 million people in one place. You can move a nation.
The greatest Super Bowl ads
Thursday, 4 February 2010
For advertisers, it doesn't get much bigger than the Super Bowl, with the cost of a 30-second spot during the televised broadcast reputed to have passed the $3 million mark.
Has the British PR industry grown too big for journalism?
Monday, 1 February 2010
Senior public relations figures tell Neil Boom that their business is about so much more than briefing reporters
Claire Beale On Advertising: They've already got an app for that
Monday, 1 February 2010
Respect to Beattie McGuinness Bungay. As the world balanced on the edge of its seat last week to see Steve Jobs parading Apple's new iPad, BMB had already designed an app for it.
Two guys kissing set to steal the Super Bowl show
Sunday, 31 January 2010
Next Sunday's football final will highlight an extra showdown: between liberals and the religious right
Claire Beale On Advertising: Smaller, fitter, leaner – and older
Monday, 25 January 2010
The advertising industry is shrinking. Literally. The number of employees in the sector decreased by nearly 2,000 last year. Everything's getting smaller, from the budgets to the fees to – inevitably – the teams producing the work.
Drinks industry 'seducing teenagers'
Thursday, 21 January 2010
Alcohol companies accused of using questionable tactics to promote their products
Claire Beale on Advertising: Parties primed for a digital election
Monday, 18 January 2010
There's no point denying it, advertising doesn't always tell it quite like it is. Of course, all ads have to be honest and decent and true. There are rules about that. But sometimes the truth isn't quite pretty enough.
Claire Beale on Advertising: An industry bruised by its own hand
Monday, 11 January 2010
Trust the ad industry to kick off the new year in some style. Last week a new campaign which set out to prove the power of advertising imploded embarrassingly under the weight of a serious consumer backlash. And the ad business found itself, bloodied and bruised, under siege. Again.
This man of mischief is in a different class
Monday, 4 January 2010
Proud of his blue-collar roots, Dave Trott has made some of Britain's most popular ads. He talks philosophy to Ian Burrell
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