Bayonetta TV Commercial

Filed: Bayonetta, Community, Games, PGTV, PlatinumGames

Producer Yusuke Hashimoto here, now with a completely stuffed mail box since all the games I ordered online all showed up the other day. (Strangely enough, my package delivery box was empty though…)

So Bayonetta will be released on 1/5 in North American and 1/8 in Europe and Australia! I hope all of our fans overseas are looking forward to it. It’s been a quick two months since the release in Japan. When I think about the opportunity to expand the borders of the game and have even more people try it out, I can only get excited. So that is why I wanted to write a blog entry about some of the marketing efforts we are partaking in overseas. First up is the TV commercial we will be airing overseas.

Bayonetta Demo Trailer Hi

Bayonetta Demo Trailer Hi

This movie requires Adobe Flash for playback.

The commercial features a soundtrack provided by La Roux, an incredibly popular band in Europe. Compared to the Japanese commercial, it is a much darker, but very cool! For me, this kind of dark commercial hits my personal sweetspot because it fits the game’s atmosphere quite nicely. Actually, for the Japanese MTV Special for Bayonetta, La Roux came in for a chat with MiChi. During filming, the director of the show, Sakuma-san, mentioned that he thought that La Roux were “insane.” We watched one of their music videos, and I had to admit it was pretty cool. What was funny was the we watched the same song that we ended up using in the commercial, “In for the kill (Skream’s Let’s Get Ravey Remix).” When I think about the track, I realized that Bayonetta really has been an incredibly collaborative project, from our cutscene action director Yuji Shimomura’s involvement and on down the line.

Continuing on, I have to mention the Scarborough Fair model that will come as a pre-order bonus for Bayonetta in Europe. At first, I wanted them to make a full set of the four guns, Parsley, Sage, Rosemary, and Thyme, or if they could only make one, to include a set of the four dangling accessories to be attached; however, due to a variety of reasons, including cost, we could only make one gun… It is a shame that we couldn’t make four, but I am still happy to see one of the in-game items come to life. Check it out:

By the way, it seems Bioshock 2, coming out next year, is going to have a vinyl record as one of the items in its Western limited edition. (I wanted to do a gold disc or a vinyl LP for Bayonetta as well…) I’m really looking forward to the game, but I am also a huge fan of these sorts of limited editions, ones that are filled with the spirit of those making the game. I wanted to do all sorts of limited edition items for the Japanese release (Bayonetta/Jeanne glasses, Black cat earrings, lipstick, Bayonetta’s brooch clock, a Cheshire stuffed animal, or even a cellphone strap of the Bayonetta doll from the map screen), but as an original title, it is hard to get these sort of things actually made.

I’m always taking applications for manufacturers who want to make products out of things our users would enjoy, so if you think your company is up to the task, get ahold of us here at PlatinumGames. Also, we’d love to hear from our fans about what things they think would make great items, so make sure to get ahold of us and let us know!

That wraps up the PR related stuff, so I thought I would leave you with some of the character designs for the dance-battle-famed Joy.

There really aren’t that many chances to design female characters, especially in the enemy realm, so it was fun to design Joy. Her weapon changes shape in real time, and I tried adding something at its very tip, like something out of an ancient (?) civilization. However, when I designed her, I had no idea her torture attack would end up being anything like THAT…

We’ve seen quite a few users uploading some impressive gameplay videos, and I am looking forward to seeing what kind of videos users overseas come up with. Finally, we’ve got a really cool thing were planning for that may surprise you, so look forward to what’s coming soon!

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15 Comments Add Your Own

SonicTHP Posted on January 4, 2010 at 10:15 am

So one could say it was a “joy” to design “Joy.” Terrible joke, I know…

I look forward to any surprises.

Also, as a side note; I totally read “Skream’s Let’s Get Ravey Remix” as “Skream’s Let’s Gravy Remix”… I kind of want a gravy remix now.

Humberto Posted on January 4, 2010 at 12:48 pm

I’m stiill rather upset about the US release not having any collector’s edition and getting one from england or even anywhere else in europe would be rather expensive, and I’m sure some of the japanese fans are provably angry, too. Well, what’s done is done.

The commercial was kinda cool, actually, and I can see why it appeal to european and american audiences. Do you guys have any other commercials for Bayonetta from other parts of the world?

Naykoo Posted on January 4, 2010 at 1:07 pm

Why didn’t we get the gun in North America?! ;_; I WANT ONE.
We only got POSTERS. Uugh.

I would love….everything you listed. Especially a Cheshire Doll. <3
Also would LOVE to see some VINYL (mini) figures of the cast, especially a Luka one!

Baberific Posted on January 4, 2010 at 3:18 pm

Guh, I guess the game got more hype in Europe than it got in the US…cause it would have been a blast to get some sort of awesome preorder bonus.

Anyways, I am enjoying bayonetta right now….cause of a certain mom and pop game store.

FAUNA Posted on January 4, 2010 at 7:32 pm

I love the commercial & that La Roux track is incredible! I REALLY WANT that Scarborough Fair replica in the U.S. If I order it from Europe, will the gun be shipped as well? Why is there no special edition in the states? I still want a full sized art book. Oh yeah, the design for Joy is very cool. By the way, I hope the P* countdown is for the unveiling of Mikami-san’s project (or Kamiya/Team Little Angels’ next title).

Syl Posted on January 4, 2010 at 11:05 pm

already bought the game last week and I’m having a blast, congrats for this awesome game :)

Ali Posted on January 5, 2010 at 2:36 am

Got the pal version from Austria 2-3 weeks ago, great great game!
Now I ordered the Climax edition from Australia and also got the 5cd soundtrack from Japan.

Hope this game sells well even in the US and Europe

Best wishes to all the PlatinumGames staff and thanks for this masterpiece!

Jonathan Lionheart Posted on January 5, 2010 at 8:28 am

Bayonetta is too much. love her character. priceless chracter and design. I played this game at my friends house and it is by far the best action game i have ever played. the system is amazing. Bayonetta will change the world and game devolopers are going to take whatever there doing back to the drawing board. and i saw this advert at the cinema while watching Avatar and my head spin round like the exorcist. the advert and music captures something beautful yet sinister within bayonetta. i used the la roux remix in my gameplay video i put on you tube when the demo came out in japan so i was stoked to see. good work guys

Schemat Posted on January 5, 2010 at 9:51 am

I think this commercial is great! Is little too short but how it can be long in TV? :) Soundtrack is great! La Roux’s single has good synergy with Bayo. Great PlatinumGames!

"Viewtiful" Joe Masaki Posted on January 6, 2010 at 7:04 am

Now this is a commercial!

Kris Posted on January 7, 2010 at 7:32 am

No Limited Edition U.S release? Very disappointing..but im enjoying the game at least.

Jose Posted on January 12, 2010 at 12:14 am

I’d love to see some PVC statues of Jeanne and Bayonetta. I saw the prototypes for the PlayArts action figures, and they’re cool, but I think a statue would be able to really capture the elegant way Bayonetta and Jean move when they’re fighting.

I also wish we’d gotten some sort of special bonus for pre-ordering…I would’ve gladly paid extra for that gun replica European players got. Oh, well…hopefully something like that will happen with Bayonetta 2!

Stebun Posted on January 19, 2010 at 7:25 am

I’m still sad about not getting a CE in NA but I’m still glad I got the game.

Thanks for sharing!

Sammy Posted on January 23, 2010 at 4:11 am

It’s a shame the quality of the painting on the Scarborough Fair is so bad – to the extent I’m considering repainting mine like several others have :(

confused Posted on January 27, 2010 at 4:28 am

Since the song played through out the commerical I thought it would have been included in the game (much to my disapointment) after all was said & done I realized that it was not, any reason why is was not included & why not just use one of the other music selections from the game as (kinda misleading)

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