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What is the value of being number one?

For Virgin Money the value of being number one is to receive an application every 28 seconds.

That is 100 times better ROI than advertising on television. Which was further supported earlier in the week as Guy Philipson (Chair of IAB Europe), announced that online spend is for the first time greater than TV advertising spend. Wow!

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Internet Marketing Case Studies

Our selection of case studies are based on actual projects we have undertaken for some of the Internets most successful brands.

The case studies not only demonstrate that we do the business but also the benefits our clients have enjoyed as a result.

Search Engine Marketing case studies...

Some of our clients...
  • Virgin money
  • Thorntons
  • First Capital Connect
  • IBM
  • Sky
  • Ford
  • Search Engine Optimisation

  • Pay Per Click

  • Email Marketing

  • Video Production & Optimisation

Planning

When planning SEO, think from your site visitors perspective. Plan the content of each page to reflect a specific focus.

When your visitors come from a search engine appropriate content is easy on the eye when it matches their search term.

A natural flow helps satisfy visitor needs, providing the basis of trust.

Content is King

There is usually not enough content on most pages and what exists is often lacking.

Content needs to be designed to help visitors find what they want. In niche markets this is easier, as often there is little information around.

Service: Search Engine Optimisation

Weboptimiser on BBC Radio 5 Live budget commentary.

When planning SEO, think from your site visitors perspective. Plan the content of each page to reflect a specific focus.

When your visitors come from a search engine appropriate content is easy on the eye when it matches their search term.

A natural flow helps satisfy visitor needs, providing the basis of trust.

Visitors

It is essential to deliver visitors to a page that makes sense to them immediately.

Especially when you pay for your visitors to arrive. You want your visitors to be welcomed and understand what to do.

For competitive advantage it is essential that your web site is designed for consumers using search engine friendly techniques, similar to those used in SEO.

Plan your site

When you know what they want

For simplicity, make a page for each product item. Targeted advertising will reduce your cost per click per conversion.

When you plan a pay per click campaign it makes sense to consider the structure of your site. It is a mistake to deliver visitors to your home page and expect them to work it out.

More for less

The essence of pay per click is to achieve more conversions for the lowest price. You must optimise every page throughout the site for conversion.

The more you focus on creating relevant landing pages, the more your pay per click campaigns will work.

Benefits led communications

In Email marketing the language you use is key. It is for this reason that your emails need to be benefits led and not sales led. Sales led ends up in price discount offers, whereas benefits led communications ends up in sales.

Too many marketers bombard their potential customers with 'buy now' cliche's as opposed to intelligent benefit led propositions that combine to make mouthwatering offers.

Focus on core benefits

Due to the interactive nature of online marketing, it is possible to focus on one group of closely related benefits.

With email you can directly relate to potential consumer needs rather than blasting an entire product range, hoping for the best.

Email TOP TIPS by email

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 Email Top Tips RSS feed

There is more to video than meets the eye. To produce good video is a skill. Skill comes with practice, learning, good equipment and most importantly a good story.

The most important part of video is the story. You need to be clear in your objectives and you need to plan the video for the user, the medium and for business purposes, you need to decide what the call to action will be.

Whats the story?

The beginning, middle and the end

Every story needs them. Each needs to be thought through before you start - it also takes time and money to make your video engaging.

Consumers are engaged by television, so your production standards need to be high and your story telling needs to be good...

Frame your story

You need to frame your story from the start, get to the meat in the middle and close at the end - remember the call to action.

Keep it simple, focus on achieving your goals and do so in a way that would bear repeat watching...

Social Media Top Tips

Social Media Marketing could possibly bring about a culture shift in your business.

Who knows you could become more open, more fun to do business with and your staff not able to find a finer place to work! It is all driven by search - our experience is your benefit.

Our key focus is to show you how to use Social Media as your new business sales funnel - without the hard sell and costs associated!

The Weboptimiser difference

Get more for less. Weboptimiser pioneers results-driven, transparent, brand friendly and ethical digital marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email marketing, online Video production and optimisation and Social Media disciplines.

With experience stretching back since 1996, our knowledge cannot be surpassed, whilst others have made a big noise, we focus on creating custom solutions that deliver on client needs.

Over the years we devised a streamlined VIP service that delivers exemplary results.

Weboptimiser is first for search engine marketing, it is where the smart money goes...

Video Showcase

We practice what we preach and as well as having thousands of pages in Google ourselves, a high PageRank we also have about 300 videos dotted around the site. Enjoy!

Since 2004, with the advent and success of Youtube, the proliferation of broadband, the simple human experience that enjoys video and the expected integration of video in search, we have been working in video optimisation. This might be why you visited our site.

You can view two of the videos that have been the most effective so far: Crisis Square Mile Run, Federation of Small Business manifesto for the UKs Londons Mayoral Elections.

See our latest project and claim your free energy drink. Claim your free energy drink today!

Search Engine Optimisation

search engine optimisationOur ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.

In all aspects of search engine optimisation, we focus in on increasing conversions - 24/7.

Please visit our SEO VIP service page.

Please visit our SEO training page.

Pay per click

pay per clickProviding access to over 40 provider trained engineers means we can provide genuine 24/7 online account optimisation, 24/7 Intelligent term analysis, 24/7 expert-optimised landing pages and 24/7 ad group optimisation.

In short - comprehensive pay per click bid management - 24/7.

Please visit our PPC VIP service page.

Please visit our PPC training page.

Email Marketing

email marketingEnquiries from your website will come by phone, by email and newsletter subscribers.

Whichever route they take, you need a comprehensive communications strategy in place and the Weboptimiser Email Response service has it covered.

Click here to learn more about Email marketing.

Video production and optimisation

video productionAs people are now watching television on their PCs, the expectations of online have increased.

Research proven that Video in advertising pulls two to one compared to static advertisements

See our latest project and claim your free energy drink. Claim your free energy drink today!

As the key to search engine marketing is usability and accessibility, it is essential to incorporate video on your site.

Click here to learn more about Video optimisation at Weboptimiser - first in search engine marketing.

SEO Jobs

seo jobsThe works tough at the top!

We have a hectic schedule with a strong focus on client satisfaction.

Apply here for SEO jobs at Weboptimiser - first in search engine marketing.

PPC Jobs

ppc jobsThe works tough at the top!

We have a hectic schedule with a strong focus on client satisfaction.

Click here to apply for PPC jobs at Weboptimiser - first in search engine marketing.

Read more about our unique pay per click services.

Internet News - Latest

Weboptimiser on Radio5 Live budget commentary.

Gordon Brown visit to Weboptimiser to discuss new business growth initiatives.

Click hear to read our smart money predictions and resolutions for 2009 - now that's smart!


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