Smartest People in Social Media – Complete List



Alfred Lin Alfred LinAs COO of one of Zappos - one of the smartest social media companies - Alfred Lin has demonstrated his social media smarts in 2009. In July, TechCrunch raved about Lin pointing out that every company he has been a part of has been acquired for more than a quarter billion dollars! Lin met Zappos CEO Tony Hseih in college and the two have gone on to found and invest in dozens of companies.
amber-mac 2Amber Mac From podcasting to tweeting to developing a social network with personal development guru Tony Robbins, Amber Dawn MacArthur has accomplished more in her 33 years than most people do in an entire lifetime. In 2009 this social media goddess landed interviews with everyone from Jane Goodall to Gene Simmons. In August she debuted a video podcast called Girls Go Geek.
Amber 2Amber Nasland As Director of Community for Radian6 Amber Nasland has had a great 2009. She gave great presentations at the National Main Streets Conference in March and Web 2.0 Expo in November. Amber keeps a professional and personal blog. As a social media marketer who also doubles as a mother, Amber sets a great example for young women in the new world of marketing.
Beth HarteBeth HarteFrom marketing to blogging, a speaker, communicator, thinker, connector, adjunct professor and Community Manager forMarketing Profs, Beth is one of the smartest people in social media today. Beth's street cred includes 15 years of marketing & communications experience, a Bachelor of Science in Marketing from Chestnut Hill College and a Master of Science in International Marketing from Saint Josephs University.
bill_stollerBill StollerBill got his first big break as a publicity insider in October of 1987, when Nancy Reagan was in the hospital recovering from mastectomy. Stoller created a giant get-well card for Mrs. Reagan. The photo of the President carrying the card, along with Stoller's name, was on the front page of every newspaper the next morning. A great early example of adding value to gain publicity. Bill has gone on to work for Coca-Cola, Hasbro and Colgate-Palmolive.
Bill CoxBilly CoxBilly Cox is a clear-cut communicator, a convincing motivator and a vigorous leader who uniquely connect with today's achievers through persuasive and imaginative teaching methods. A partial list of Billy Cox's clients include a huge range of global, national and regional leaders, including FedEx , Aflac, Delta Dental, Hertz, Hyatt, Konica Minolta, Nike Inc., Arvest Bank,Tyson Foods, North Texas State University, Allstate Insurance, Bertram Yachts, Manheim, Country Maid, Wilson, and Xerox Corporation.
BL OchmanBL OchmanInternet marketer, internationally known blogger, blog strategy consultant to Fortune 500 companies including IBM and Cendant, B.L. Ochman heads the creative team of She has taught marketing at FIT in New York City, lectured on blogging at Webster University and Columbia University, and is the author of "What Could Your Company Do With a Blog?" and "Press Releases From Hell and How to Fix Them."
Brendan Cooper 4Brendan CooperOne of the five-strong team to set up and was publications manager for its parent company, Knowledge Technology Solutions. Brendan Cooper is a freelance copywriter and social media consultant who help clients win business, win awards, appear in national media and talk to people through compelling, direct, dynamic copy and social media strategy. He has been helping people to communicate online and offline for fifteen years.
Brian SolisBrian SolisCo-founder of the Social Media Club, founding member of the Member 2.0 Workgroup and the Principal of FutureWorks, an esteemed PR and New Media agency in Silicon Valley, Solis blogs at PR2.0,, and regularly contributes marketing & tech insight to industry publications. He's a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media.
Casey McKinnonCasey McKinnonCasey McKinnon is an actress, producer and pioneer in the new media field who was born and raised in Montreal, Canada. She has created and appeared on three popular internet TV shows: Galacticast; A Comicbook Orange and Kitkast. She graduated from McGill University in East Asian studies. She often shares her expertise of web video by speaking at various conferences and writing a column for The Guardian.
charleneli_croppedCharlene LiA veteran technology and business analyst and co-author of the bestselling business book, "Groundswell: Living In A World Transformed By Social Technologies." Casey founded Altimeter Group in June 2008 to provide thought leadership, research, and consulting on digital strategies, with a core focus on how companies can leverage disruptive technologies
Charlie FernCharlie FernCharlie Fern started writing as soon as she could hold a pen. She started her career as a writer and Lifestyles editor at Galveston Daily News. She worked as a press officer and speechwriter for First Lady Laura Bush and in 2004 started her own company Charlie Fern Ink Consulting. She specializes on speechwriting, event planning, media training, corporate and government communications consulting, executive messaging, and general writing,
Chris BroganChris BroganPresident of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies
Chris ChamChris Cham ClBlogger from Malaysia that shares a lot of interesting content on Twitter. Cham frequently responds to his followers and does a lot of retweets. Cham has over 55,000 followers and sent over 2,100 tweets. He is like the source of the New Trends & Happenings Around the Globe from twitter.
Chris HeuerChris HeuerChris Heuer is an experienced Internet entrepreneur and an excellent marketer. He was a teacher in Miami Ad School in Web design, multimedia and convergence marketing. Some of his specialties are in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies.
Chris HughesChris HughesA mathematician, risk assessor, and a technology adict. He worked for a wide variety of industries operating in both domestic and international environments. Some of his great works have been featured on,,,, the Washington Post, and the The Wall Street Journal.
Chris PirilloChris PirilloGeek, Internet Entrepreneur, Hardware Addict, Software Junkie, Book Author, Tech Conference Coordinator, Early Adopter, Idea Evangelist, Tech Support Blogger. These are just some of the words to describe this young man. He launched Lockergnome as a content publishing network and building Gnomedex to be one of the blogosphere's highly regarded conferences. Chris also produces weekly video segments for Live, where he offers tech advice to a savvy audience.
Chris RauschnotChris RauschnotChris Rauschnot is a Macintosh fan for over 10 years. He is also certified as an Apple Technician and that makes him uniquely qualified to meet the needs of clients large and small. He is a web 2.0 and social media expert and an Internet Entrepreneur.
Chris SaccaChris SaccaA venture investor, private equity principal, company advisor, and entrepreneur managing a portfolio of over two dozen consumer web, mobile, and wireless technology start-ups as well as an array of mature enterprises through his holding company, Lowercase Capital. Among his current holdings is Twitter Inc., where Chris was among the first investors and works with the company every week as a strategic advisor.
Chriss VossChris VossChris Voss has been a CEO, built, managed and invested in over 22 Corporations in various fields of industry for over 20 years. With a mere $2000, he started his first Multi-Million Dollar producing company. A year later, with $4000, he started his second Multi-Million Dollar company that still operates today. He is listed as 32 in the top 100 grader elite, have over 36,000 followers, rank #1 top twitter in Las Vegas and rank in the top twitter 1200 out of millions of twitterers.
Christina KerleyChristina KerleyCK is marketing specialist who marketed a host of brands, both B2B and B2C, ranging technology, media, biotech, broadcast television, and more. She focuses on identifying and developing growth opportunities, clever strategies, and unique programs to increase clients' revenue and improve customer relationships. She also offers Social Media Trainings as a marketing tool. She is a proud awardee of the Hive Awards - For the Unsung Heroes of the Internet.
Christopher Carfi Christopher CarfiCo-founder of Cerado, Inc. An organization who help other companies to understand what their customers are thinking and understand what their competitors are doing, so they can thwart them at every turn. He spend hist last few years working with organizations to help them better connect with their customers at a real, non-synthetic level. Hence the interests in things like blogs, wikis, and social networks.
Christopher PennChristopher PennChristopher S. Penn has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid, the Federal Bureau of Investigation, the US Department of Health and Human Services, as well as having been sought after for conferences and private intensive seminars. He is the Chief Media Officer of Edvisors, Inc., and the Student Loan Network, founder and producer of the multi-award winning Financial Aid Podcast internet radio show, co-founder of the groundbreaking PodCamp New Media Community unConference, and co-host of the Marketing Over Coffee marketing podcast.
Connie CrosbyConnie CrosbyLaw librarian, consultant, writer, blogger, speaker and instructor specializing in social networking tools. She served as President of the Toronto Association of Law Libraries and on the Executive Board of the Canadian Association of Law Libraries. Connie Crosby founded Crosby Group in January 2008 to help organizations and individuals visualize and start their social networking and knowledge management project.
Conrad SwailesConrad SwailesFounded Weboptimiser in 1996 as an SEO company which specialises in search engine optimisation (SEO) and pay per click (PPC) services. Weboptimiser has become one of the Internet marketing sector's best-known and most respected optimisation companies.
Darren RowseDarren RowseA 37-year old Australian who made professional blogging as a way of living since 2004. He is the proud founder of ProBlogger. During his first few years of blogging, he had to work three jobs simultaneously and was studying part time – and blogged on the side. He is currently conducting 31-day training sessions to who ever wants to be a great blogger.
David ArmanoDavid ArmanoDavid Armano is a senior partner at Dachis Group. He wrote Logic + Emotion which is ranked in the top media + marketing blogs according to Advertising Age. His writing and visual thinking has been cited by Forrester, The Boston Globe and has landed him in BusinessWeek on several occasions including their “Best of 2006”
David BerkowitzDavid BerkowitzDavid Berkowitz is Senior Director of Emerging Media & Innovation for 360i. He develops social media and mobile programs for marketers in media & entertainment and other verticals. He currently blogs at Advertising Age’s Digital Next, 360i’s Digital Connections, and his own
Doug HaslamDoug HaslamDoug started as a jazz DJ. He embarked on a technology public relations career just in time to ride the Internet bubble. Now engaged whole-heartedly in social media, Doug have been plying the PR trade, as well as Twittering, blogging and podcasting, most recently with SHIFT Communications.
Edward BochesEdward BochesCCO and Chief Social Media Officer of Mullen. He was a newspaper reporter, speech writer, account executive, public relations counsel, copywriter and creative director. He launched high-tech and internet startups, collaborated with world famous directors, created award winning websites, and launched an emerging social media practice.
Felicia DayFelicia DayFelicia is most widely known for her work in web video, and co-starred in Joss Whedon’s Internet musical “Dr. Horrible’s Sing-a-long Blog,” Voted the Best TV of 2008 by Time Magazine, Entertainment Weekly and People Magazine. She can be seen in the web series “The Guild” - for the first season alone collected over 11 million hits web-wide.
Fred WilsonFred WilsonA prominent blogger and Managing Partner of two venture capital firms, Flatiron Partners and Union Square Ventures. He has helped people start and build technology companies for more than 19 years. He is recognized as a leading voice of the venture capital finance community in the nation's largest city.
Gary VaynerchukGary VaynerchukGary leveraged social media tools to promote his video blog about wine, the Wine Library TV. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.” Recently, Gary was named #18 on’s Top 49 Most Influential Men of 2009.
Gina TrapaniGina TrapaniGina Trapani is a tech blogger, book author, and programmer. The founding editor of - a daily weblog on software and personal productivity. Currently Gina is writing a collaborative, Creative Commons-licensed user manual for Google Wave entitled The Complete Guide to Google Wave which is free to read on the web.
Greg VerdinoGreg VerdinoGreg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. He is the proud author of microMARKETING. His book will be published in the summer of 2010.
Guy KawasakiGuy KawasakiGuy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. He wrote nine books including Reality Check, The Art of the Start, and Rules for Revolutionaries.
Hugh MacLeodHugh MacleodHe is the author of the WallStreetJournal Best Seller 2009 “Ignore Everybody”. The best seller book is also on Amazon’s Top 10 Editor’s Picks, Business Books of 2009. As the CEO of Stormhoek USA, they markets South African wine in the United States.
Jackie HubaJackie HubaCo-author of Creating Customer Evangelists, Church of the Customer blog, and Co-founder, Society for Word of Mouth. She envisioned the Church of the Customer as a consulting firm that would help clients create customer evangelists. Instead of focusing on building a company, they focused on spreading a philosophy.
Jason FriedJason FriedJason Fried is the co-founder and President of 37signals. Jason believes there’s real value and beauty in the basics. He is a co-author of several 37signals books. He is a famous speaker known world wide delivering lectures about entrepreneurship, design, management, and software.
Jeremiah OwyangJeremiah OwyangFrom Online Marketing Manager at Hitachi Data Systems to Director of corporate media strategy at PodTech Network, to Senior Analyst at Forrester Research, he is now a partner at Altimeter Group. He focuses mainly on customer strategy on emerging technologies and reviews technology products that are related to social media.
Jesse NewhartJesse NewhartJesse describes himself as a multimedia artist and new media strategist who uses the power of the social web to express his passion to help others. He grew up at Port Saint Lucie, Florida. His blog focuses on social media and technology, an example is "What Socrates Can Teach You About Social Media.
Joe TrippiJoe TrippiJoel Trippi is America’s leading, most influential political strategist and referred to as the man who “reinvented campaigning.” He became widely acclaimed for the innovative use of the Internet in raising funds, creating official campaign blogs, and use of social networking technologies.
Joel CommJoel CommAn Internet entrepreneur for over 20 years. He is the author of popular books such as the NY Times Best-Seller, The AdSense Code and His company, Infomedia Inc, has launched dozens of web sites which offer online shopping, freebies and whatnot and produced the iPhone application 'iFart'.
John BattelleJohn BatelleHe is Founder of Federated Media Publishing, Wired magazine, and "band manager" of the collaborative weblog Boing Boing. In 2005, Battelle published The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, chronicling the rise of online search engines and, specifically, Google.
John ChowJohn ChowHe is the founder and CEO of TTZ Media Inc. John is best known for showing the power of blogging when he used his blog as an income case study. He took the blog from $350 per month to a over $27,000 per month in just one year, and has served as an inspiration to aspiring bloggers across the globe.
JasonFallsJason FallsFounder of Social Media Explorer LLC. Jason is a social media educator, a social media strategist and a public relations professional. He once was a finalist for a 2009 Sammy Award. SocialMediaExplorer.comgot listed in the top 20 of the Advertising Age Power 150 Blogs.
John HingleyJohn HingleyChief Operating Officer of, Inc. His many years of marketing and sales experience range from software and technology to digital distribution and online billing services to wine and gourmet items.
Joseph ThornleyJoseph ThornleyJoseph Thornley is CEO of Thornley Fallis and 76design. With many years to backup his talent he discusses the role of social media in PR in his WordCamp Toronto 2008 presentation.
Julien SmithJulien SmithHe is one of the first people in the web to use podcasting in 2004. Julien Smith is an author, consultant, and speaker who has been involved in online communities for over 15 years now. He is also the co-author of the New York Times bestseller "Trust Agents".
Karen RussellKaren RussellDr. Russell is a Public Relations teacher. She teaches core courses such as Administration, Communication, and Campaigns. She has a big interest in social media, globalization, and corporate social responsibility initiatives. Dr. Russell is the winner of the 2001 Pathfinder Award, the highest award from the Institute for Public Relations.
Kathy SierraKathy SierraKathy Sierra is the proud founder of one of the largest community web sites in the world, She is the co-creator of the bestselling Head First series. The series gathered multiple awards - finalist for a Jolt Software Development award in 2003, and named to the Amazon Top Ten Editors Choice Computer Books for 2003 and 2004.
Katja PresnalKatja PresnalKatja Presnal made a name in the online market by offering an All-In-One Marketing Solution in the children’s fashion industry including Online Store, Lifestyle Blog, and PR Service. She was named as one of the 50 most powerful and infuential women in social media in 2008.
Keith BurtisKeith BurtisKeith Burtis is a successful Social Media Consultant who delivers business value to his clients by building, fostering and growing online communities. He was able to grow the Remix community from less than 100 to over 1400 in just 9 months. He understands Social Media inside out but even more importantly, is able to derive business value for his clients.
Laura FittonLaura FittonTwitter's original Cinderella story or a "Queen" of Twitter, Laura "@Pistachio" Fitton is the founder of and co-author Twitter for Dummies. She is credited with explaining Twitter's business value to Guy Kawasaki and dozens of other tech leaders. Laura's innovative use of social media has been documented in a number of books and publications.
Lauren CookLauren CookLauren's hard work at New Media Strategies, the first social media company she worked at, really paid off. She was able to develop and manage social media marketing to different Fortune 500 companies. She works with Lindsay Yaw at Swarm Collective as co-founders. They were recently identified as one of the "Ten Social Media People You Should Meet".
Lee OddenLee OddenA veteran internet marketer, Odden is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic internet marketing and consulting, training and implementation services. He is one of the 25 online marketing experts featured in "Online Marketing Heroes" and has ben cited for his search and social media marketing expertise.
Lena WestLena WestCreator of the popular program, "The Technology Diet", Lena is also the CEO and founder of xynoMedia Technology. She understands complex technology concepts and distills them into actionable strategies. Business owners routinely hire Lena to access her brain power. "The Technology Diet" was created to help business-owners from managing and leveraging their social media to data security and disaster planning.
Leslie CarothersLeslie CarothersWith 27 years of knowledge and experience with all stakeholders in the furniture industry, creatively communicating through social media, on behalf of brands, from all over the world, Leslie became the principal of "The Kaleidoscope Partnership". She helps people with social media projects that create value.
Liana EvansLiana EvansWith an extensive IT and marketing background, degree in both Public Relations and Information Systems, Liana - creator and main contributor of Search Marketing Gurus has assembled a well rounded group of professional search marketing professionals to contribute to the blogosphere. Her main contribution is social media, natural search optimization, blog promotion, search industry news, link baiting and viral marketing.
lzimmerLinda ZimmerWith 25 years of experience in using contemporary media for marketing and reputation management, she is now president and CEO of MarCom:Interactive, serving an international clientele of corporate, non-profit and public brands. She handled projects for Johnson & Johnson, the FDA, Nike, Heinz, Hyatt, Nokia, US Forestry Services, and Taco Bell.
Lindsay YawLindsay YawBefore founding Swarm Collective, Lindsay founded She was able to grow the company from dust and was able to include over 25 writers, 10 wellness and medical advisors, and thousand of email subscribers. She and her co-founder of Swarm Collective, Lauren Cook, were recently identified as "Top Ten Social Media People You Should Meet".
Lucretia PruittLucretia M. PruittLucretia M. Pruitt is a Geek Mommy who started blogging back in 1998 and now is a raving fan of Social Media. She is the founder of and a regular blogger at Blissfully Domestic, and living on Twitter, FriendFeed, Pownce, and just about every social media sites you can think of. A Geek Mommy but a very responsible mother.
LynnChongLynn ChongLynn Chong is the founder of -
a blog that brings the latest tips, techniques, tactics and strategies on how to start a profitable and life-long home business. She is an online home entrepreneur and have been involved in home-based business for more than 6 years giving business consulting to startup businesses.
Mack CollierMack Collier"Don’t focus on the tools, focus on the connections that the tools help facilitate." is Mack's motto. He is very particular about the human connections that can result from the proper use of these social media tools. A social media consultant, trainer and speaker, and is also a frequent contributor to the website Marketing Profs, Daily Fix, and Search Engine Guide.
Marcel LebrunMarcel LebrunMarcel Lebrun is a media philosopher. Marcel brings with him years of leadership with various technology start-ups as the Chief Executive Officer of Radian6. A serial entrepreneur, he has raised over $100 million in financing, completed an IPO on the Nasdaq and TSX, and headed up an acquisition by a publicly traded company.
Mark DavidsonMark Davidson"I'm a product promoter and people are my product." He is a consultant specializing in Micro-Blogging, Social-Web Strategy, and Social Media Marketing. He is the founder of Shift+One Media who works with their clients to create and implement an online marketing plan that is specific to their exact needs.
Matt RauchMatt RauchMatt Rauch is a Web Architect & Search Engine Marketing Specialist. His deep experience in internet marketing is what helped survive, a software company that allows consumers to buy products from different brand merchants in a single online transaction. He is an Internet Marketing Manager who has managed over 2,500 individual client accounts.
Melissa PierceMelissa PierceMelissa Pierce is a Life coach, marketer, a producer of the interview documentary, Life In Perpetual Beta The film is about the ways in which technology has/is/will change the ways in which we think about ourselves as individuals and a society.
Mike KujawskiMike KujawskiHe is an international speaker and workshop facilitator on the topics of social media and government 2.0. Mike is a marketing & social media strategist interested primarily in helping public sector and non-profit organizations and currently teach the social media module at Carleton University. He helped launch the Centre of Excellence for Public Sector Marketing (CEPSM) in 2005.
Mike SansoneMike SansoneMike Sansone is a Conversation Conductor, Social Mediatician with long list of experiences in public speaking, sales and marketing, writing, and real-time online communication. As an independent business consultant specializing in business blogs and conversational copywriting, he has helped with America Online, Real Fans Sports Network, Ignite Sports Media and HeyMax.
Mirna BardMirna BardMirna Bard is a consultant, a mentor, a coach, an educator, an entrepreneur, a public speaker,highly regarded as an Internet marketing expert. She launched NuReach Global,a company that offers search engine marketing and social media services. At present, she is Social Media Chair on the Public Relations Committee for NAWBO-OC (National Association of Women Business Owners, Orange County).
Mitch JoelMitch JoelIn 2006, Mitch Joel was dubbed as "Rock Star of Digital Marketing" and was named as one of the most influential authorities in blog marketing. In 2008, He was named as Canada's Most Influential Male is Social Media. He is president of Twist Image, a Digital Marketing agency and president and founding partner of Distort Entertainment.
Molly WoodMolly WoodA previous writer for Associated Press, MacHome Journal magazine and O'Reilly Media, Molly is now the executive editor at She also hosts the "Gadgettes" podcast with Kelly Morrison; "The Buzz Report", a technology video news column that is published weekly; and "CNET Mailbag", a viewers' mail show.
Nathan GilliatNathan GilliatBehind "Social Target", a research and consulting firm focused on helping companies establish social media intelligence capabilities and management practices, is Nathan Gilliat. A recognized expert in the social media analysis market and the author of "Guide to Social Media Analysis." Nathan specializes in making connections across functional boundaries.
Neville HobsonNeville HobsonNeville helps companies use effective communication to achieve their business goals. In January 2005, Neville started For Immediate Release: The Hobson and Holtz Report, a twice-weekly podcast for communicator. Neville writes, a weblog with commentary and opinion on business communication and technology.
Peter ShankmanPeter ShankmanAn entrepreneur, author, speaker, and worldwide connector. Peter is recognized worldwide for his new radical ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service. He is best known for founding "Help a Reporter Out" (HARO) which is currently the largest free source repository in the world.
Phil GomesPhil GomesPhil is SVP with Edelman Digital and senior advisor to the Society for New Communications Research. His official blog site not only discusses PR and media matters but also his everyday observations about a variety of topics.
Rebecca LiebRebecca LiebRebecca held executive marketing and communications positions at strategic e-services companies including Siegel & Gale. Right now, she oversees the US operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce.
Richard BinhammerRichard BinhammerRichard is the Senior Manager at Dell. He specializes in campaign management, strategic communications, public affairs, government relations, media relations, management issues, crisis communications, and executive leadership positioning and programs.
Robert ScobleRobert ScobleAn American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. He currently works for Rackspace and is building a community for people fanatical about the Internet called Building 43. He previously worked for Fast Company as a video blogger.
Rohit BhargavaRohit BhargavaA founding member of the 360 Digital Influence Group at Ogilvy and author of the best selling new book "Personality Not Included". He writes the Influential Marketing blog, ranked by AdAge among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, PBS, SkyNews, MarketingChina and Fast Company.
Sally FalkowSally FalkowSally has been in public relations for 30 years now and, in 1990 came to the US to learn how to use the Internet for PR. She started blogging in 2003 and was one of the first PR blogs online. Sally teaches social media bootcamp and has trained over 300 PR professionals from Fortune 100 companies, small businesses, individual entrepreneurs, boutique shops and large international PR agencies.
Sam JonesSam JonesWeb programming scientist and social media agent. Sam Jones constantly pushes the boundaries of web technology and communication through application programming. He is one of the super agents at Optimal Webworks, a company that specializes in online marketing identification and positioning, social media strategy, blogging, website design and web application development.
Sarah LaneSarah LaneSarah used to be a Segment Producer for a TV show called New Media News. Then became the Senior Segment Producer for a computer show called "The Screen Savers" at TechTV. In 2007, she became Director of Production at Revision3, and in early 2009 joined a cross-platform media company as an Online Producer.
Scott BealeScott BealeThe primay tentancle of "Laughing Squid", and online resource of art, culture and technology and independent web hosting company that was founded in 1995 and based in San Francisco. Beale is also a publisher and an editor.
Scott MontyScott MontyA strategic advisor on all social media across Ford Motor Company. Scott is marketing and communications professional and the head of social media. From blogger relations to marketing support, customer service to internal communications and more, He is also an active podcaster. He writes about the intersection of advertising, marketing and PR at "The Social Media Marketing Blog".
seth godinSeth GodinHe is the author of ten best selling books about marketing, a public speaker and a successful entrepreneur. Ranked by Technocrati as the #1 blog written by one person and was named "the Ultimate Entrepreneur for the Information Age" by Business Week. He founded, a website where users can share links and information about an idea or topic important to them.
shel israelShel IsraelA writer and speaker on social media issues. Shel co-authored the book "Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers". His second book, "Twitterville", was published September of this year. He is also the host of an online video blog series covering enterprise and trends in social media.
Stephen DaviesStephen DaviesDavies was an online Social Media Manager at RealWire Online Communications at Edelman and Account Executive at Bradley O'Mahoney Public Relations. He is now a blogger at PR Week UK and a consultant at 3W PR. His blog has been recognised by industry professionals around the world and was named ‘Europe’s number one PR blog’.
Stephen FryStephen FryA British actor, writer, comedian, author, television presenter and film director. He is frequently asked to promote various charities and causes in tweeter, often causing the host website to crash due to his large number of followers. He commemorated the million followers milestone with a humorous video blog in which a 'Step Hen Fry' clone speaks from the year 2034 where MySpace, Facebook and Twitter have combined to form 'Twit on MyFace'.
Steve RubelSteve RubelHe studies media and online trends and shapes them into actionable insights and marketing communications strategies. Rubel has been quoted in several prestigious lists like PR Week's 40 Under 40, The Web Celeb 25, PC Magazine's 100 Favorite Blogs, Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET Blog 100.
Toby BloombergToby BloombergA native of Boston and with 15 years experience in marketing, Toby is the national speaker and facilitator of Social Media Marketing and traditional marketing topics for organizations like the American Marketing Association, Olympic Organizing Committee, PRSA, BlogHer, BlogWorld, #M, M/A/R/C, Purina, The Women's Congress, BusinessWire & SCORE.
Trevor CookTrevor CookA blogger since 2003, Trevor is a doctoral student in politics at the University of Sidney who also tutors in the area of Australian foreign and defense policy. Over the past decade, he has written many articles on politics, public relations and social media newspapers, magazines and websites for ABC Unleashed, Crikey, Online Opinion and New Matilda.
tyler cruzTyler CruzTyler Cruz is basically an all-around guy. He is a blogger, web entrepreneur, and CEO of Merendi Networks. His personal blog site,, is categorized as a “make money online” blog (earning more than $8000 a month) but humble Tyler never sees himself as a guru or an expert in this field. According to him, he just wanted to share what he knows to the World Wide Web.
Valeria MaltoniValeria MaltoniValeria Maltoni is a professional marketer with 20 years of real-world corporate experience, 10 of which online, across a broad array of mid-to-large sized companies. She is a contributor to Marketing Profs Daily Fix, Marketing 2.0, Social Media Today, and The Blog Herald. She is on the Advisory Board of SmartBrief on Social Media.
Veronica BelmontVeronica BelmontVeronica is a technology and gaming-centric video host based out of San Francisco. Currently her projects include Qore (a monthly interactive magazine about the PS3 for Sony) and Tekzilla (a weekly tech help and how-to show on She also writes a bi-weekly column for MaximumPC called Trending Topics.
Wayne SuttonWayne SuttonWayne Sutton is an entrepreneur, strategist, and producer with a passion for video blogging and social media. With nearly 15 years experience in the technology and social media sector. He’s provided counsel to business leaders ranging from founders of small start-ups and representatives of non-profit organizations to CEOs of large and small corporations.
Wendy PiersallWendy PiersallWendy Piersall is the Founder & CEO of Sparkplugging, the largest blog network dedicated to work at home resources for solo business owners. She also serves as a consulting adviser to Escalate Media, a large network of online communities for women. Wendy has over 12 years of business and marketing experience and is a well known blogging and new media expert.
Yvonne DiVitaYvonne DivitaYvonne is a sought-after speaker on women's issues, publishing, and social media. She is a professional blogger and a social media consultant. She started writing when she was in second grade but her second grade teacher did not appreciate her creative abilities. She founded Windsor Media Enterprises to help other aspiring authors get published.

35 Comments on “Smartest People in Social Media – Complete List”

  1. 1 Jason Donatell said at 5:16 pm on December 17th, 2009:

    I’m a big fan of this list. Keep up the good work! :)

  2. 2 Everest said at 5:23 pm on December 17th, 2009:

    Congratulations to those who made it to this list. — I hope you guys have their correct images. :)

  3. 3 Piper said at 5:35 pm on December 17th, 2009:

    Thank you for pulling all of this data together in one place. I personally admire their dedication to social media. Thanks for the post! :)

  4. 4 PLANETwebfoot said at 7:49 am on December 18th, 2009:

    Thanks for compliling this list of extraordinatry Social Media gurus.

  5. 5 FFcommunicator said at 8:51 am on December 18th, 2009:

    We’re real trust agents who practice “trustcasting.”

    Fame Foundry
    Charlotte Website Design

  6. 6 TheRECoach said at 11:57 am on December 18th, 2009:

    Quite the “A” list, congrats to all :-) and Happy Holidays!

  7. 7 Shel Holtz said at 11:59 am on December 18th, 2009:

    The problem with these lists is that they’re limited to people you the authors know. I really wish the titles would reflect that, something along the lines of “The Smartest People in Social Media From Among Those I’ve Heard Of.” Missing from this list that I absolutely would have added, just off the top of my head: Peter Kim, ick Murray, Katie Paine, Kami Huyse, Maggie Fox, Jeremy Pepper, Dave Fleet, Bryan Person, Andy Sernovitz, Zena Weist and Howard Greenstein.

    Not that I object to anyone who IS on the list, mind you.



  8. 8 Julie Bonn Heath said at 12:03 pm on December 18th, 2009:

    I agree with Shel.

    Nonetheless, your list does have some great people on it.

    Thanks for all your hard work!


  9. 9 Paul Chaney said at 12:14 pm on December 18th, 2009:

    Add to @Shel’s list of those MIA, Jason Baer. I don’t believe I saw him there. Great list, but there are so many more who could be on it. Of course, that’s the issue with any list. And speaking of Shel, I see Neville’s name, but not Shel’s.Definitely must be included as well.

  10. 10 Marieke Hensel said at 12:21 pm on December 18th, 2009:

    I also agree with Shell, and next to that the list is very specific to the United States. I cannot imagine that only the smartest social media are in the US. The smartest country in the world is South Korea (based on average IQ), so maybe we should check what’s going on in social media over there. :-)

  11. 11 Debbie Weil said at 12:48 pm on December 18th, 2009:

    Always love these lists (pointers to smart peeps) even tho I didn’t make this one. Maybe next time. :)

  12. 12 Shel Holtz said at 12:54 pm on December 18th, 2009:

    As soon as I submitted my last comment, it also occurred to me that Shashi Belamkonda and Geoff Livingston aren’t on it. Neither are Josh Bernoff, Joseph Jaffe, JD Lasica or Loic LeMeur. I’m just sayin…


  13. 13 Paul Jonas said at 1:20 pm on December 18th, 2009:

    I agree with Shel, as well.

    While a decent list, what were your methods? They are noticeably absent. Also, while making it more difficult, it would have been interesting to see social media used in the creation of this list.


  14. 14 Paul Chaney said at 1:35 pm on December 18th, 2009:

    @TheRECoach – the term “A” list causes shivers to run down my spine. I’m having flashbacks to 2005-06. We’re having a great time over at Twitter creating an amplified list all our own. Follow @shel to see it develop. Need a hashtag to associate with it.

  15. 15 Bryce Maddock said at 2:12 pm on December 18th, 2009:

    @Shel you’ve got a ton of valid points! Our list was limited to 100 people and there are probably a thousand people or more that deserve to be on this list. We’ll make sure to include some of your suggestions on next year’s list.

  16. 16 Mark Drapeau said at 2:29 pm on December 18th, 2009:

    Subjective lists of 100 are almost completely useless.

    One, they’re so subjective that they still leave lots of equally good people out, as Shel mentions above. Two, there’s no obvious filter or angle or attitude or slant to the lists, so it just reads like a jumble of names after a while. And three, does anyone actually read the entire list?? You’ve got too much time on your hands.

  17. 17 Shel Holtz said at 3:08 pm on December 18th, 2009:

    Bryce, as long as you’re listening here, how about Dave Winer? Jay Rosen? You’re right, of course, that these lists are subjective, but Dave Winer invented blogging and brought RSS into the social media world, and is one of the people leading the charge into the real-time web.


  18. 18 Diane Court said at 8:58 pm on December 18th, 2009:

    Truly impressive thinkers and practitioners gathered here but complete only in the sense that the list has been posted. Well, that is the problem of lists that purport to be exhaustive, isn’t it? Both Shel and Paul would be high on my own list . And up there also off the top of my head François Gossieaux, Rachel Happe, Paul Gillin, Dave Winer, and Jay Rosen, Paula Thornton. The title is “Smartest in Social Media” not “Social Media Marketing, “Right? Really impossible to do all justice. That’s what comments are for :)

  19. 19 richardatdell said at 1:54 pm on December 19th, 2009:

    Bryce and Jed,

    Thanks for the inclusion and wow, quite a group to be among. I am honoured. A little point of clarification though. It is not really “RichardatDell” that is social media smart. I just happen to be a representative you hear from and work with great teams. It really is all about people at “Dell” who have social media smarts and those great teams and individuals give us reason to keep pushing envelopes and doing more. So thanks to all of them for getting Dell considered in your list

  20. 20 @teedubya said at 10:26 am on December 21st, 2009:

    This list would have been even MORE valuable, had it had their twitter id, so that we could easily follow/add them to a list.

    Great effort though.

  21. 21 @robinbroder said at 10:42 am on December 21st, 2009:

    Totally agree with @teedubya. Would be nice to see ID’s or even click on each name and have it automatically add to Twitter. I’d also add @ginidietrich. Thanks for the great info.

  22. 22 @KatjaPresnal said at 2:15 pm on December 21st, 2009:

    My sincere thanks for adding me to this amazing list of people I admire.

  23. 23 Leo Bottary said at 7:47 am on December 22nd, 2009:

    It’s a great list! I’m familiar with most of the resources, while others that are new for me I look forward to exploring! You’ll always get people who will quibble about who’s on such a list. Rather than criticize you for what you didn’t do, I’d just like to thank you for what you did. That of course makes me among the smartest social media people ;-) Have a wonderful holiday!

  24. 24 Joseph Manna said at 10:02 am on December 22nd, 2009:

    I take no offense I’m not on this list. None at all. :-P

    I think it’s a great list, thanks for compiling it. What’s common about everyone here — they are “doers.” They don’t just hypothesize their social media prowess, they execute. That deserves props and should be noted to others who read this post.


  25. 25 @kentology said at 1:36 pm on December 22nd, 2009:

    There’s alotta guys named Chris on here!

  26. 26 Ike said at 3:01 pm on December 22nd, 2009:

    @mark –

    Of COURSE people read these lists.

    They are looking for their own names. ;)

  27. 27 Bryce Maddock said at 3:56 pm on December 22nd, 2009:

    Thank you all for your comments. One common theme we keep on hearing is “How did you come up with the list?” We haven’t used an objective, quantifiable procedure. But listening to all of you it is clear that we need one. I will be posting a blog about possible metrics for an ongoing Smartest Social Media Index and need your suggestions for how to measure this. Please join the convo and keep the comments (positive and negative) coming.

  28. 28 Jeremiah Owyang said at 6:19 am on December 23rd, 2009:

    It’s an honor to be on this list thanks! reading all the comments, I’m going to have to agree with Shel, perhaps a more accurate title would be “List of folks I think are smart in the social media space”. Overall i commend your efforts thanks!

  29. 29 Amanda Chapel said at 8:44 am on December 23rd, 2009:

    And just think how much nicer the Web would be without them.


  30. 30 brian benko said at 4:52 am on January 6th, 2010:

    help me out…. :)

    How to you retain the services of this huge team ?

    Is this a think tank ?

  31. 31 Mike Kujawski said at 6:28 pm on January 10th, 2010:

    Thanks for the mention! I’m honoured (Canadian spelling) to be listed here.

    Perhaps we should create a Twitter List or OPML rss feed file based on this list? It’d be interesting to see our collective aggregate content.

    Keep up the great work.


  32. 32 Name franco said at 12:52 pm on January 11th, 2010:

    Social Meedya, Social meedya
    Oh, How I need ya
    “like a hole in the as

    How did I survive
    from the age of five
    Social Meedya, Social Meedya


  33. 33 @2BalanceU said at 1:46 am on January 18th, 2010:

    Great list, thanks for your efforts. We are compiling a list of thought leaders and implementation experts in social media and enterprise 2.0 for referrals and welcome efforts such as this, and the comments they receive as part of a think tank effort to encourage collaboration. If you wish to nominate or submit info, please contact me, Heidi, at

  34. 34 Doug Brockway said at 8:56 am on January 22nd, 2010:

    Piling on with Shel, how David Meerman Scott is not on a list like this escapes me.

    Looking to the future, I saw data yesterday that said Twitter, specifically, is far more international today than one year ago. I expect this list might move that way over time as well…

    Piling on with others, nice list, though.

  35. 35 Mark Davidson said at 10:58 am on January 22nd, 2010:

    It’s an honor to be included on your list. Some of these people are my heroes.

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