• Visa Go World Julia Mancuso

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    Visa is cheering on USA alpine skiier Julia Mancuso in the lead up and during the Vancouver 2010 Winter Olympics. Mancuso, who has just launched her own line of lingerie, “Kiss My Tiara”, features in an animated story of her path to success, along with online videos showing her training in Maui and Munich. The Visa Go World campaign is online at Facebook.

    Julia Mancuso in drawing for Visa Go World ad


    Click on the image below to play the video in YouTube (HD)

    Get closer to women’s alpine skier Julia Mancuso as she trains for the Vancouver 2010 Olympic Winter Games in Maui.

    Click on the image below to play the video in YouTube (HD)

    Julia arrives in Munich and shows us the course she’ll be tackling.

    Click on the image below to play the video in YouTube (HD)

    The “Get Closer” side of the Go World campaign provides visitors to the Visa site an insight into the lives of Olympic athletes. The Julia Mancuso section of the site includes a video gallery, photo gallery, headlines from NBC, Julia’s playlist and an embeddable widget.

    Visa Go World Julia Mancuso

    Credits

    The Go World Mancuso campaign was developed at TBWA\Chiat\Day Los Angeles, by global director of media arts Lee Clow, chief creative officer Rob Schwartz, executive creative director Patrick O’Neill, creative director Olivier Rabenschlag, associate creative directors Becca Morton and Gage Clegg, art directors Scott Brown and Clemente Bornacelli, copywriter Christine Call, designer Helena Skonieczny, executive director of Integrated Production Richard O’Neill, producers Rob Saxon, Jane Krull, assistant producer for Canadian adaptation Chris Spencer, executive art producer (stills) Karen Youngs, management director Bill Brooks, management supervisor Nicole Bray, account supervisor Michelle Agnew, executive planning director Dan Goldstein, director of digital strategy Jeremiah Knight, digital strategist Niki Weber, director of business affairs Linda Daubson, senior business manager Lisa Lipman, senior traffic manager Jerry Neill.

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    Location USA (USA).

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    Posted in Inspiration, Interactive, TV Ads Cinema and Online Videos

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