The year is 2010. More and more people are getting their news from the Internet. And many traditional media sources are greatly suffering as a result. It's no wonder. Fresh information is constantly at our fingertips. I am puzzled why anyone would watch television news or read newspapers any more. I NEVER watch television news. I NEVER buy a newspaper. But I happened to be in front of a television the other day while waiting... Continue Reading

It's hard to believe that I have been in the AdSense program since its inception in June 2003. In that time, I have generated a substantial passive income by placing AdSense code on my pages. And I have enjoyed writing training materials that have helped others make money with AdSense. But one of the most frequently asked questions that comes my way centers on what percentage of each click Google pays to the AdSense publisher... Continue Reading

The French call people who use the Internet "Internautes." I like that. It makes us sound like explorers seeking out new life and new civilizations in cyberspace. When I open my browser, I half-expect to bump into a French Captain Kirk. It's certainly a better term than any of the words we have in English. "Users" makes our readers sound like drug addicts. "Surfers" makes them sound like Californian beach bums. And "readers" doesn't work... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

You've probably noticed that some of my websites don't have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense. I get fat checks from AdSense every month. I think that AdSense is the greatest money-dispersing invention since the automated telling machine. And yet I still don't put AdSense on all my sites. Neither should you. Continue Reading

It shouldn't be a difficult question. If you want to know whether your site is a success, you don't have to look further than the last line in your AdSense stats. If you're happy with the amount that's going to appear on Google's check this month, you're successful. But what if an advertiser asked how successful your site is. What would you say then? You wouldn't tell him how much you're earning each month, would... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn't like it. I knew that some people might even stop reading my blog as result of it. And I also knew I wanted to write it. Continue Reading

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

Episode 2 of Joel Comm LIVE was an extra-long episode that went over one and one-half hours. Dan and I ordered in lunch and I pretty much made a pig of myself choking down a chicken wrap and french fries. We answer tons of questions from viewers and enjoyed up to 150 people streaming the video at one time. There were three giveaways and we put some advertisers URLs on the whiteboard. All in all... Continue Reading