The Power of Spirit-Mind Intention: Attract Your Key Clients

I’m going to make a bold statement.  If you are not having 8 out of 10 people you talk to hire you, it may be an indication that something is out of alignment somewhere in your selling process.

Now, 8 out of 10 is a pretty high ratio by most standards.  How is it possible to have such high expectations?  Let’s turn the question around.  Why is our expectation more commonly 1 out of 10?  The answer may be that we often go into a prospect call without a clear intention of the type of client we are seeking, and without a clear idea of how we like to work.  Our resulting experience is a closing ratio somewhere in the basement!

Because we are not acting out of a sense of what is natural and best for us, we do not tend to seek what is natural and best for the prospect.   No wonder they can’t wait for their conversation with us to end.    Chances are that those qualities from your list that you want in a selling experience are absent.

Here is my definition of selling:

Selling occurs when there is a vibrational match.  When there is a vibrational match in which it feels like you are the answer to my prayer and me to you.  The experience feels good, joyful, and fun.   That is what your selling process needs to feel like:  Like it is fun and easy.  You will find that when this is true, the sale is closed 8 out of 10 times.  How do you create that vibrational match? The vibrational match is most likely to occur when you are working with the kind of person you want to work with in the way that is most natural for you to work.   It’s more similar to dating, than it is to making product/service presentations.

The first thing is to get clear on who you want to work with.     The key is to surround yourself with people who represent your intended beliefs.  Begin by drawing the profile of the client who has beliefs that resonate with the beliefs you intend for yourself.  Take time to formulate a clear picture in your mind.

Once you have a clear intention of the kind of client you would like to attract, you are ready to ask yourself, how do you like to work?
This is so different from a more common strategy where we are taught to copy the approach of someone else.   Instead of looking outside of yourself, find or create marketing strategies that fit for you.   If you hate talking on the phone, find another approach that you enjoy.  You will perform best when you are feeling most natural.

My first suggestion is to look at your natural talents.   Sales are about creating relationships with people, and it is about connecting with people. Think about how you want others to market to you.  I coached someone who paid another coach over $10,000 to get all that coach’s marketing materials:  ads, promos etc., but nothing worked.  It worked for the original coach, but the coach I ended up mentoring did not resonate with the voice in the ads.  They sounded pushy and they attracted people that resonated with that…not the prime client for this coach.

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