• Hawkes Bay
• North Shore
• Waikato
• Hutt City
• Wellington City

Every year since the early nineties, the United Nations organises a World Disaster Reduction Campaign, which culminates on International Disaster Reduction Day, the second Wednesday of October. In New Zealand, the Ministry of Civil Defence & Emergency Management working in collaboration with Civil Defence Emergency Management Groups around the country, promotes Disaster Awareness Week, a week of activities aimed at raising awareness of hazards and the need to be prepared.

The purpose of the Disaster Awareness Week is to have a heightened period of activity to get across key CDEM messages to the general public. The plan is to have an intensive national mass media advertising campaign to promote the key messages, with CDEM Groups encouraged to undertake local and regional activities for their communities. The focus during the week is on encouraging individuals to take action to be better prepared to deal with disasters when they happen.

Planned national media activities
The national theme will continue to be the generic "Get Ready Get Thru" and it is up to CDEM Groups to focus on specific aspects such as water, schools, businesses etc. As in previous years there will be an intensive national mass media campaign on television and radio reinforced by activities to support CDEM Groups.

GRGT October Advertising Campaign: Sunday 4 - Sat 17 October 2009
Television advertising -This two week television schedule has been planned to reinforce the importance of planning and preparing for a disaster. Both the 60” and 30” flights are expected to come in slightly up on planned TARPs (Target Audience Ratings Points). Strong performing 60” programmes purchased for this flight include:One News, Shortland Street, 60 Minutes, 3 News and Rove. Strong performing 30” programmes purchased for this flight include: The Mentalist, Australian Idol, Home and Away, Two and a Half Men, 20/20 and Grand Designs. A mix of TVNZ (TV1 & TV2), TV3, SKY & Prime television channels has been utilised.
View detailed television schedule.
Radio Advertising Schedule for Oct 2009. (View modules for dates and times, and Station list for list of radio stations)

CDEM Resources - Public Education Toolkit
A number of resources are available for CDEM Groups to use as needed. These include a media kit with suggestions on things you could do during the week, reprinting the GRGT brochures and checklists, and posters and advertisements. If you would like assistance with modifying any of these posters or ads please contact us early. In addition the Ministry is also coordinating the production of recyclable bags that you may want to use in your promotional activities during the week.. More information on these resources is available below.


What are you doing for the week? Share your ideas
If you would like to share your ideas on what you are planning to do during Disaster Awareness Week with the other CDEM Groups please contact your representative on the National Public Education Reference Group or email chandrika.kumaran@dia.govt.nz. Information on what is being planned around the country will be posted on this page (see below)

Recyclable Shopping Bags – All bags delivered
All councils that placed orders for the recyclable shopping bags will have received the bags in the first week in September.Click on the bag to view a larger image. The bright yellow bags will have a strong Get Ready Get Thru branding and remind people to have a plan and emergency survival items on one side. On the other side will be a shopping list of emergency survival items. We have an assurance that the bags meet the required environmental specifications. They are NWPP (Non-Woven Polypropylene) recyclable bags. View fact sheet on NWPP bags

Needless to say if we put out a product with the CD branding on it we need to be reassured that they are eco-friendly. The polyproylene according to the manufacturers is a thermoplastic polymer - a type of plastic that can be melted down and recycled into garden stakes,and garden furniture and flower pots. The bags are 35 x 32 x 20cm. Depending on the demand we will look at another coordinated print run in February 2010.

Support from retailers
During the week we will be undertaking activities to encourage people to think about having an emergency plan and survival items. Getting the message across to our communities is always a challenge. Support from retailers to remind people to stock up on the essential items is certainly a big plus. We are absolutely delighted to have support again this year from The Warehouse Group. And the New World stores join us as well this year. We encourage CDEM staff at the councils around the country to take advantage of the support offered by these retailers to maximise the opportunities.

Both The Warehouse and Foodstuffs will encourage their stores to be supportive of requests from their local council civil defence staff to explore instore promotional opportunities. Please note that the ability of the store to accommodate your request will vary with the stores and is dependent on space availability. We would encourage you to contact your local store owner/ manager soonest possible and discuss options that would work for both parties. This could include space to have your civil defence displays or material or even to have staff on site at agreed times to encourage shoppers to get prepared.

Promotions through The Warehouse (TWL)
This year The Warehouse has confirmed that they will again be supporting Disaster Awareness Week activities around the country in a number of ways. As their promotional weeks run from a Wednesday, they will be supporting the event from 14 October for one week.

• Strip ad -Inclusion of a strip ad reminding people to "Get their emergency survival items now" in their advertising mailer (see example below) .
• Instore posters and displays -Instore poster (pdf): "You could be out shopping. You could be anywhere" (see example below)
• Instore promotions -They will dedicate an end in all stores, on which will be featured the products that consumers need to collate their Emergency Kit.
• The Warehouse national office will also issue an advisory to all their store managers advising them that TWL has a national arrangement in place with civil defence to support civil defence promotions during Disaster Awareness Week. Store managers will also be encouraged to consider end of aisle promotions of the main emergency survival items. The Warehouse have sent out their advisory to all their stores in early September 2009.

• A full page (or more) "Get Ready" spread in their New World mailout during the week. This will include advertising from commercial suppliers of related products.
• They will also encourage their stores (which are all owner operated) to have instore posters and shopping lists.
• a link from their website to our getthru website
• Dependent on availability some stores may have end-of-aisle displays.

Posters and ads
Strip ad
A strip ad reminding people to "Get their emergency survival items now" Download one version of the ad (pdf).

Poster
Poster (pdf): "You could be out shopping. You could be anywhere"
Contact Adrian Prowse if you would like help with this file. We only have a soft copy of this poster so you will have to organise your own printing to use it.



CDEM Groups – Planned Activities for 2009
Taranaki CDEM Group
The 2009/2010 CDEM Public Education Plan for Taranaki identifies a number of public education activities focused on Disaster Awareness Week. The activities will promote hazard awareness and personal preparedness messages.

The main activities for October 2009 are:

• A radio advertising campaign throughout October.
• A 2-page advertising feature in the Taranaki Daily News.
• A “Get Ready” competition as part of the ad feature. Entrants will have to name 3 items for their survival kit and go in a prize draw. This will also be on the TRC website and available at the Mitre-10 Mega Store promotion.
• Mitre 10 Mega Store promotion: Hand out Get Ready shopping bags with the Get Ready Shopping list and GRGT pamphlet to shoppers entering the store. Shoppers that buy an item for their household emergency kit will get a free sausage from the fundraising booth as they exit the store. Other sausages will be sold for a charity (still to be confirmed). An emergency survival kit showing essential items will be on display inside the store. Shoppers can also enter the “Get Ready” competition.
• The TRC home page will feature DAW messages, including the “Get Ready” competition and the Mitre 10 Mega Store promotion.

• 5 Posters (1 for each of the themes above and 1 general disaster awareness poster for shop window)
• Letter (initial approach to local retailers to gauge interest)
• Advert (template with generic information for TA’s to add local bits to)
• CD with radio advert

• Utilise editorial opportunities to include advertising
• Utilise community radio slots to include advertising
• Black & white photocopy the colour fact sheets to support displays
• Use internal Council newsletters or databases for advertising.

• SHOPPERS - New World supermarkets + The Warehouse
• KIDS - “Action/Reaction” game + newspaper competition
• NEWSPAPERS - locally led & funded press campaign
• RADIO LISTENERS - Radio ads + airtime (EMOs take to the airwaves)
• SCHOOLSn - poster competition

• 10am - 11am - Hastings New World, cnr Heretaunga & Hastings Sts
• 12.30 - 1.30 - Greenmeadows New World, cnr Gloucester St & York Ave.

• Neighbours Day to encourage all Aucklanders to take time to knock on doors and lean over the fence to get to know their neighbours on 17 Oct
• Activities in conjunction with The Warehouse and New World
• Resilient devonport event on 18 Oct
• Open day at the EOC in Waitakere on 10 Oct plus competitions
• Participation at the Ambury farm day on 11 Oct

• Newspaper spread for the week which will provide disaster awareness public information. A competition will be run pointing people to our new website to answer a simple question/poll to register for the competition – e.g. how much water do you need per person per day.
• New World Supermarket stall with combined staff promoting getting ready 17 October 2009. Survival kits and planning information will be set up with yellow shopping bags given away with emergency supplies in people’s trolleys.
• Nelson Saturday morning market stall with staff promoting getting ready – survival kits and planning information.
• Mainland TV interview panel on resilience. Representative from Fire, Ambulance, Police, DHB and Emergency Management will discuss resilience in Nelson Tasman region. Podcast/utube discussion on resilience in Communities
• Display of emergency kits in local libraries

• Building the appropriate CDEM components into your BCM Programme
• Public private co-operation, working with authorities to safeguard your organisation
• Get Ready - Get thru - Building personal continuity within your BCM Programme
• Beyond Response – strategies for business improvement in Recovery