Species
Web of Life
Meet our flagship species
What are flagship species? Find out here.
They are 'charismatic' species selected to act as an ambassador, icon or symbol for a defined habitat, issue, campaign or environmental cause. By focusing on, and achieving conservation of that species, the status of many other species which share its habitat – or are vulnerable to the same threats - may also be improved. It may or may not be keystone species and may or may not be good indicators of biological processes.
Priority Species