Header Branding
This type of campaign is intended for companies seeking to create image campaigns (as opposed to campaigns advertising a specific product or service).
Therefore, the associated cost follows a CPM model instead of the CPC one used by Adwords.
 Contact us using the form below if you would like to find our more about this advertising option.
Click here if you're interested in setting up a traditional advertising campaign through Google Adwords.
Advertise through Google Adwords
Due to the high volume of advertising requests on Softpedia, and in order to offer our potential clients a flexible and reliable system, we have decided to exclusively use Google Adwords for managing the advertising on our websites.
Google Adwords allows advanced targeting (geographically and content-based), reduces costs and is very manageable in terms of investment.
Click here if you're interested in setting up an image campaign for your company.
You can get your ad on *.softpedia.com by setting up a placement-targeted campaign
We have created several suggestively named advertisement channels (placements) for each Softpedia subdomain.
Setting up an advertising campaign to use channels on *.softpedia.com
1. Log on to your AdWords account.
2. Click on Create a new campaign: placement-targeted. See the image below for an example:
3. Name your campaign and ad group. You can also geographically target your advertising campaign by country or even by city, depending on the options you selected in the previous step. See the image below for an example:
4. Here is an example for filling in the fields in the "Create an ad" form. You may add several ads into an ad group.
Apart from text ads, you can create image and video ad campaigns.
5. In the "Targeting your ad: select sites" screen, select "List URL" and type "softpedia.com" in the box.
6. Press "Get available sites" to get the channels list for *.softpedia.com, along with short descriptions. Select the channels on which you wish to display your ad by clicking on the "Add" button for each of them.
Placements marked with "ATF" are positioned above-the-fold in the web pages they appear on.
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