• All advertising creative that uses NBA player image/reference must be accompanied by documentation that provides proof of authorization.
• NBA.com reserves the right to remove any ad creative that is considered distracting or affects the down load of a page.
• A click thru URL must be provided for all units

Atlas	Point Roll	Eyeblaster
Eyewonder	Unicast	Media Plex
Clearspring	24/7 Real Media

• Versions up through Flash 8
• Click Tracking: The author of the Flash source file (.FLA) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.
• Acceptable button action code:
  
  

  on(release){ getURL(_level0.clickTag,"_blank") }

  
  
• Backup gifs are required for all .swf files.
• Audio Policy: No host-initiated audio is permitted on NBA.com or team sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

• Looping restrictions: 3 max, but the total combined animation cannot exceed 15 seconds. Final, resting frame must include advertising message.
• Max Animation Loops: Total loops and animation may not exceed :15 (:30 for video). Audio looping is not permitted.
• Max FPS: 18
• Sound: User initiated with click and must have a with visible mute button.
• In-banner video:Ads must be user initiated by click and contain visible stop/play and pause mute functionality. All in-banner video ads will be served through our rich media units as .swf's and must comply with the file size restrictions.
• Skyscraper Expandable: Skyscraper units are located on both the right and left sides of an NBA web page depending on the section. Please provide left and right expandable tags.

• 16:9 & 4:3 (16:9 to fit 4:3)

• Creative size: 576x324
• Acceptable length: 15 and 30 seconds
• All files must contain a soundtrack, even if the ad is to run without sound.
• Any letterboxing is the responsibility of the advertiser.

• SP
• SX
• Digital Betacam
• MPEG IMX

• Uncompressed QuickTime
• MPEG-2 Program or Transport Stream file
• DV file
• MXF

Krystal Cain
(404) 575-9433
1060 Techwood Dr., NW
NOC0413E
Atlanta, GA30318-5604

• Pushdown Flash (300x50 expanding to 918x140)
• ALT Image
• Fonts
• PC fonts should be sent as a separate .ZIP file
• MAC fonts should be sent as a separate .SIT file
• All Tracking information
• Click through, Event tracking, 3rd Party Impression / Clicks, Research Study Code, etc.

• Dimension: 300x50 expanding to 918x140
• Format: Source FLA, Exported SWF (Flash 8, Action Script 2.0 enabled)
• File size: 100k
• Note: The same FLA file is used for the Auto Expand and User Expand Ads.
• Expand Button: Must contain a clearly defined Expand hotspot which is triggered upon user click.
• Close Button: Must contain a clearly defined close button in the bottom right hand.
• Pushdown: Once the pushdown is expanded, it will remain open until the user manually clicks the close button.
• Frequency Cap: The auto-initiated and user-initiated ads leverage the same expandable design asset. Once the frequency cap is in effect, the ad will display the animation which resides on the proper frame label.
• Frame Labels:
The main timeline should contain the 4 frame labels below to control the behavior:



Load:

• This frame label will be displayed while the ad is loading.

Closed:

• This frame label will be displayed when the ad resolves into the 300x50 collapsed ad.
• The Expand Button hotspot should be present so users can expand the ad.

Animating:

• This frame label will be displayed while the ad is pushing down.

Open:

• This frame label will be displayed when the ad expands to 918x140
• The Close Button hotspot should be present so users can expand the ad

• Dimension: 300x50
• Format: .JPG or .GIF
• File size: 50k

• Click-Through URL(s)
• 3rd-Party Tracking tags (optional)
• 3rd Party Impression
• 3rd Party Click tracking
• 3rd Party Research Tags