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Nintendo's Pokemon Video Game Sales Leap 220Percent as Franchise Remains Number-one Among Kids.

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REDMOND, Wash.--(BUSINESS WIRE)--July 5, 2000

Nintendo Expands Franchise With Upcoming Pokemon


Hey You, Pikachu! Video Games, Feature Film and

Multitude of New Licensed Products

Pokemon(R) is poised to repeat as the number-one entertainment franchise for the 2000 holiday season, an honor it also earned in 1999.

Nintendo of America Inc.'s Pokemon video games posted a 220 percent increase for the first five months of 2000, compared to the same time period a year ago.

Today's announcement rides the franchise's recent coup from the Licensing Industry Merchandisers' Association (LIMA) annual New York City conference, at which Pokemon was named Overall License of the Year.

Nintendo projects total retail revenues for the Pokemon franchise to reach $3 billion for the calendar year in the U.S. alone, double the sales figure for Pokemon's first 12 months of sales. To fuel the phenomenon's popularity, Nintendo will introduce four new video games, an animated motion picture sequel, hundreds of new licensed products and participate in six national promotions through the end of the year with top-brands, including Kellogg, Kraft and Burger King.

According to independent sales data from the NPD Group, Pokemon video games have claimed five of the top 10 games in 2000 including Pokemon Stadium(TM) for Nintendo(R) 64 and Pokemon(TM) Trading Card Game for Game Boy(R) Color, which are the two best-selling video games of all titles released this year. More than 5.5 million units of Pokemon video games have been sold in the U.S. this year alone with more than 65 million Pokemon video games sold worldwide to date.

"The popularity of Pokemon continues to amaze the industry, which is evident by the incredible anticipation for the movie sequel, skyrocketing video game sales and strong consumer demand for Pokemon merchandise here and around the world," says Gail Tilden, Nintendo's vice president, product acquisition and development. "As Pokemon expands its appeal to even greater audiences through a wide range of activities and product launches, all signs point to it being the number-one entertainment franchise again this year."

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