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Merchandising—Customer-Centric Merchandising
Description
Omniture Merchandising™ enables retailers to execute online merchandising strategies that optimize marketing effectiveness through increased conversions and average order value (AOV). By improving shoppers’ ability to find and select products, and promoting products based on business goals and metrics, Omniture Merchandising helps retailers grow their online channel.
Business Challenges
Merchandising managers at retail and eCommerce businesses need to execute merchandising quickly and effectively—without having to lean on technical or IT resources. They also know that they must engage visitors and convert them to shoppers by leveraging online marketing strategies such as search and email. A significant part of this challenge is increasing AOV by getting shoppers to purchase more products that lead to higher margins.
Solution
Omniture Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.
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Easily Manage Online Merchandising Strategies
Use the Commerce Merchandising Console™ to manage merchandising strategies such as cross-sell, up-sell, promotions and landing pages. -
Create Intuitive Shopping Interfaces
Help guide shoppers to a quick purchase decision through attribute-driven product navigation, selection and comparison. -
Leverage Built-in Sales and Product Expertise
Access the comprehensive pre-built merchandising dictionary spanning many retail segments. -
Automate with Metrics-Driven Merchandising™
Use with online business analytics to execute merchandising strategies such as seasonal campaigns. -
Encourage Social Merchandising
Incorporate customer-generated reviews, ratings and tags, resulting in higher conversions for reviewed products.
Intuitive Commerce Merchandising Console
- Designed for retailers and eCommerce businesses, Omniture Merchandising makes it easy for merchandisers to execute sophisticated online merchandising strategies.
- Publish merchandising zones featuring promotional banners, up-sell and cross-sell offers
- Virtual end-caps and impulse towers on homepage, product pages and at checkout
- Deploy dynamic merchandised landing pages to improve SEM and email marketing conversion
- Automate merchandising while maintaining merchandiser control over specific business strategies
- Execute merchandising rules at all levels—from category to SKU level
Metrics-Driven Merchandising™
- Omniture Merchandising integrates with key Web analytics applications to execute merchandising strategies based on real-time customer behavior
- Integrate with Omniture SiteCatalyst® and other Web analytics for up-to-date and actionable metrics such as conversion rates
- Automate merchandising decisions and actions based on business factors such as inventory levels, margin and product freshness
- Built-in reporting allows merchandising managers to automatically tune merchandising as needed
Customer-centric Shopper Experience
- Omniture Merchandising provides a high degree of merchant control over a shopper’s product discovery experience.
- Shoppers can drill down through catalogs based on unique assortment characteristics such as brand, color, price, size and gender refinements
- More than 25 built-in and extensible industry-specific merchandising thesauri
- Shopper requests are interpreted and expanded to create consistent matches with products
- Product compare capability and intuitive product selection features
Social Merchandising
- Retailers can incorporate customer-generated product reviews, ratings and tags into their merchandising strategy.
- Augment traditional merchandising with customer-generated content
- Use product ratings to help shoppers refine product selections
- Communicate transparency and willingness to expose real customer input through merchandising