Multichannel Retailing:
Retaining Customers as they Migrate Between Channels

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Paper Summary

While retailers grapple with the increasing complexity of the multichannel retail environment, Web-influenced off-line sales will grow to more than $1 trillion by 2011, and online sales will begin to mature in the same time frame.

Jupiter research presents best practices that help marketers better serve customers across multiple channels. This paper will address the following important questions:

1. How many online buyers purchase from the same store across channels?
2. What are shoppers’ expectations of multichannel organizations?
3. What can retailers do to ensure customers stay with them as they shop across channels?

This research paper mentions the Visual Sciences platform. Earlier this year Omniture acuired Visual Sciences and is now pleased to offer these services to its customers.