IDG and Ziff to Merge Mac Publications
Spin-off will publish MacWeek and consolidated Macworld/MacUser.
Colin Crawford, president and CEO of Macworld Communications, will hold the same post in Mac Publications. The new venture will be led by a board of directors consisting of Crawford and two representatives each from IDG and Ziff-Davis. The company will be headquartered in San Francisco.
%dquotThis combination of companies and titles will bring incredible value to the market, readers, and advertisers,%dquot Crawford said. %dquotIt is truly a case in which the whole is greater than the sum of the parts.%dquot
The first issue of MacWeek to be published under the joint venture will appear in September. The November issue of Macworld, which is mailed to subscribers in mid-September, will be the first to combine Macworld and MacUser. The October 1997 MacUser will be the last published under that name.
IDG said it will continue to publish the international editions of Macworld, which will license content from Mac Publications as well as generate their own content. Mac Publications will assume responsibility for licensing the Macworld brand name for Macworld Expo trade shows.