Archive for the "ClickZ Articles (circa 1999)" category


What Makes an Online Publication Profitable?

The other day, a writer interviewing me for another online publication asked me a very interesting question: “Why is ClickZ profitable while Salon…

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Contrary Words Worth Hearing

It’s the same thing with a Big Time Brand…

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Finding Advertisers for Your Publication

Finding advertisers and sponsors ain’t easy…

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Pricing Your Ad Vehicles

I got an email last week from a new site publisher asking how one determines ad pricing…

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It Takes a Happy Employee

Over the past few months, you’ve heard any number of ways that we at ClickZ have been somewhat contrarian in our approach to business…

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Staffing Your Online Publishing Company

For the first two years of ClickZ’s history, there was just me and Ann, along with two or three others who managed to do it all: get the articles, get the advertisers, put up the site every night, do the mailings, pay the bills, send the bills, and all the other fun stuff that goes with being a microscopic start-up…

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Developing a Culture of Excellence

This morning, shortly after I arrived at my office and started processing my emails, a new one popped up on my screen:
I doubt I’ll hear back from you…

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