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Winner of the 2009 Webby Awards for "Best Magazine Site" and "People's Voice", TheAtlantic.com is dedicated to providing uniquely insightful analysis at rapid fire pace to an audience of the country's most important and influential readers. In just under three years, TheAtlantic.com has become the internet's most influential premium content site--expertly balancing the unmatched commitment to substance of its parent brand The Atlantic with a voracious appetite for innovation. For advertisers, it represents a powerful, dynamic, and effective medium for both brand and product messaging.


Recent Accolades
"An indispensable online read." - GQ
"One of the livelier places on the Web" -NY Times
"At the cutting edge of what's happening online" -Daily Beast
"Capturing the national pulse..." - New York Post

Editor-in-chief James Bennet selected as Editor of the Year - Ad Age
Digital Editor Bob Cohn selected one of The 50 Most Powerful People in D.C. - GQ


Monthly Site Statistics
Unique Users:        3.7MM
Page Views:         21MM
Time Spent:         12 minutes

Source: Omniture, Dec. 09


Reader profile
Average Age:         44

Affluent
Average HHI:         $118,038
HHI $250,000+:        12%

Educated
College grad +:        87%
Post-graduate degree:    45%

Influential
Roper's Influentials:    58% (almost 6x the national average)


Source: Publisher's Study, Mar. 09

Print Production Specifications

Downloadable Print Schedule

Atlantic 2010 Print Schedule.pdf

Downloadable Print Specs

Atlantic 2010 Print Specs.pdf

GENERAL:
Trim Size: 7-7/8" x 10-1/2"
Perfect Bound
Offset Full Run, 133 line screen

COLOR:
CMYK only; no spot, RGB, or indexed color in files.
Files received with non-standard color will be converted to CMYK.
The Atlantic is not responsible for any resulting color shift.

FILE TYPE:
PDF-X1A (preferred) or equivalent
For questions, call 202.266.7077.

MATERIALS DELIVERY INSTRUCTIONS:

Advertisers should upload and submit files directly to our ad portal, which provides online preflight and approvals. Click here to submit your advertising file. 

If you experience trouble uploading your file, please contact atlantic_production (at) theatlantic.com for assistance. If multiple files are uploaded we will run the most recent file approved.

PROOFS:
Full page and spread ads: mail or overnight two SWOP-standard proofs (or one SWOP proof with a color copy) to:

    Jennifer Farmer
    Production Manager
    The Atlantic
    600 New Hampshire Ave NW
    Washington, DC 20037
    202.266.7077

In the absence of SWOP-standard color proofs for accurate color and content reproduction (including all fonts, logos, text and art), The Atlantic is not responsible for the reproduction of the advertisement. Materials received without SWOP proofs will run to the numbers.

2/3 page, 1/2 horizontal, 1/3 page ads: one SWOP proofs are ideal but not required. Color lasers are appreciated for in-house content proofs and will not be used on press.

NON-BLEED FULL PAGE/SPREAD SPECS:
Full Page:
7" x 10"

Spread:
14-7/8" x 10"

BLEED FULL PAGE/SPREAD SPECS:
Full Page:
Bleed = 8-1/8" x 10-3/4"
Trim = 7-7/8" x 10-1/2"
Live Area = 7-3/8"x 10" (1/4" from trim)

Spread:
Bleed = 16" x 10-3/4"
Trim = 15-3/4" x 10-1/2"
Live Area = 15-1/4" x 10" (1/4" from trim)
Gutter Safety = 1/4"

FRACTIONAL AD SPECS:
For a pdf including all ad sizes, see:
Atlantic 2010 Print Specs.pdf

INSERTS:
The Atlantic must approve a proof of the piece prior to printing. Special specs for inserts required. Contact John Kefferstan, Production Director, Ph: (202) 266-6000 for approval and specs.

Please know this is not your only resource. Feel free to contact Jen Farmer at (202) 266-6000 or atlantic_production (at) theatlantic.com for extensions and materials questions or John Kefferstan at (202) 266-6000 for insert and manufacturing questions.

ISSUE AND CLOSING DATES:

 No cancellations will be accepted after space close.