DIGITAL PLAYGROUND'S PIRATES TOY LINE RECEIVES RAVE REVIEWS

DIGITAL PLAYGROUND'S PIRATES TOY LINE RECEIVES RAVE REVIEWS

New Novelties Receive Deep Pre-Orders From Industry Buyers

January 21, 2010 --- VAN NUYS, Calif. --- Digital Playground unveiled it's brand new Pirates novelty line at the AVN Adult Entertainment Expo and met deep pre-orders and rave reviews from every demographic. Theresa Flynt, Hustler Hollywood's Executive Vice President says, “I absolutely love the new toys from DP. They are unique and beautiful, a real treasure to buy and have and a definite must-have in retail stock. These will sell just as well as their DVDs." CalVista CEO, Michael Bassett echoes her sentiments, “It's always great to see new toy ranges but its fantastic to view a new line where one can see the creative input and solid company philosophy. Digital Playground has never done things halfway and it's the same with this new toy line. The items are unique in design, very quiet, powerful, reliable and sexy! CalVista is excited to introduce this exciting extension of the Digital Playground brand to the savvy Australian market; with an official launch at AdultEx 2010 in March!”

Digital Playground's stylish and exclusive novelty line even impressed the discerning critics. AVN's Novelty and Apparel Senior Editor, Sherri Shaulis writes, "I've always been impressed with the quality of Digital Playground's movies, particularly the Pirates franchise, so it was no surprise to me when I was just as impressed with the selection and quality of items for the new novelty line. From rabbit-style vibrators to bullets, to strokers and more, the line has something for men and women, and ties in beautifully with the movies. Retailers should have no problems up-selling when they pair this line with one of the most popular adult movies ever made." Fleshbot.com contributing editor, Lux Alptraum raved as well, “Digital Playground's novelty line is far and away the best line of toys I've seen come out of an adult movie company. Rather than simply placing their logo on preexisting toys, DP custom designed a beautiful line of products that are stunning to look at, fun to use, and made of body-friendly materials.”

The world leader in adult entertainment is expanding its brand presence by creating a highly anticipated adult novelty line designed to compliment the blockbusters. The initial launch for the Pirates themed line features 22 different designs with unique character and individual personalities that enhance the star characters of each of the two films but are far and away some of the best engineered toys on the market. This novelty line is guaranteed to please customers through its sex appeal and functionality. Farley Cahen, VP of Novelty Development said of the launch. “The response from buyers and consumers alike has been nothing short of outstanding. We've had to go into 24/7 production mode just to meet the demand of our initial orders.” Cahen continued “I'm extremely excited to be working closely with a number of outstanding distributors and retailers around the world. 2010 is shaping up to be a terrific for year for all of us.”

The most important aspect of the Pirate novelty line is the pure pleasure they deliver. The stimulating and tasteful designs promote comfort and pleasure, while increasing a consumers level of satisfaction. The playful line features some of the most beautiful stars of the adult industry: Jesse JaneĀ®, Riley Steele™, Katsuni, Stoya and Janine. Digital Playground conducted focus group testing with over 50 participants. All of which responded with extremely positive feedback. “Ultra quiet, super-powered motors were manufactured to optimize stimulation while reducing distraction,” Cahen said. “Every aspect of the cutting edge designs, to highest quality materials and the unique packaging were carefully considered in an effort to create a branded line that consumers would be attracted to and retailers could profit from.”

The Pirates line launched the first week of January at the AVN AEE Expo exclusively to select retailers and online sites. Soon fans will be able to locate a local distributor/retailer directly from www.digitalplayground.com.

To download the box art for Pirates II visit http://corp.digitalplayground.com/newsimages/1215-1.jpg

Interested
buyers can email Farley@DigitalPlayground.com to place pre-orders and obtain additional information, including imagery and SKU's.

About Digital Playground:
Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available. Since the Company’s inception in 1993, Digital Playground has earned over 300 awards, currently garners more than 80% of high definition sales within the adult market, and is a leading provider of Blu-ray™ titles, with over 25% of the market. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground’s commitment to excellence, innovative technology, brilliant full-length productions and exclusive Contract Stars are the secrets to its success and makes Digital Playground the most highly demanded supplier of content for hotel, IPTV, cable, pay-per-view and mobile networks worldwide. For more information, visit www.digitalplayground.com, www.myspace.com/digitalplayground, or www.twitter.com/dpxxx.

Keywords:
Digital
Playground, Pirates, Novelties, Sex Toys, January 2010, Jesse Jane, Riley Steele, Katsuni, Stoya, Janie, New Year
# # #
For additional information please contact:
Farley Cahen
VP of Novelty Development
farley@DigitalPlayground.com