Categorized | TV Ratings

Broadcast Finals: “Lost,” “NCIS,” “NCIS: LA” Tick Up; “V,” “The Good Wife” Tick Down

Posted on 07 April 2010 by Robert Seidman

Tuesday broadcast finals via Travis Yanan:

Dancing with the Stars
- 12.435 million viewers
- 8.2/13 HH
- 2.5/7 A18-49

Lost (62 minutes)
- 9.549 million viewers
- 5.7/9 HH
- 3.9/10 A18-49

V (58 minutes)
- 5.785 million viewers
- 3.6/6 HH
- 2.4/7 A18-49

NCIS
- 16.448 million viewers
- 10.2/16 HH
- 3.5/10 A18-49

NCIS: Los Angeles
- 13.785 million viewers
- 8.6/13 HH
- 3.0/8 A18-49

The Good Wife
- 12.061 million viewers
- 7.9/14 HH
- 2.3/7 A18-49

The Biggest Loser (120 minutes)
- 7.686 million viewers
- 4.7/7 HH
- 3.0/8 A18-49

Parenthood
- 6.279 million viewers
- 4.0/7 HH
- 2.6/7 A18-49

American Idol (120 minutes)
- 20.836 million viewers
- 11.9/19 HH
- 7.3/20 A18-49

90210 (92% coverage CW normally 95%)
- 1.335 million viewers
- 0.9/1 HH
- 0.7/2 A18-49
- 1.0/3 A18-34
- 1.4/4 W18-34

Melrose Place (92% coverage)
- 0.864 million viewers
- 0.6/1 HH
- 0.4/1 A18-49
- 0.6/2 A18-34
- 0.8/2 W18-34


http://travisyanan.blogspot.com/
Twitter: http://twitter.com/travisyanan

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  • groove365
    Exactly, and thats why they have been successful.
    All serial shows need to be run with as few breaks as possible.
    People are lazy and will stop watching serials very easily.
    Thats what the programmers have yet to learn
  • CapitalistInfidel
    I just read where Hugh Laurie gets $400,000 an episode. If the rest of the cast gets half that then the main cast gets (Cuddy, Foreman, 13, Chase) 1.2 million an episode. Then you'd have to add the directors, writers, producers, cameramen, guest characters, etc....That will get awfully expensive!
  • forg
    I like all the 10pm shows so it's mixed emotions for me

    I feel bad for V but I guess it will really go down to FlashForward levels soon :(
    I'm shocked how poorly The Good Wife this week. 2.3?
    I'm glad Parenthood went up, I thought it would be last place this week with all new TGW and I thought V will be stronger. I hope NBC grants Parenthood an early renewal.

    For Sports Nights fans, isn't it weird to have the new shows of "Dan" and "Casey" competing directly with each other? :D
  • Holly
    Another thing I don't understand is why if programming brings in money which it must as nets are busienss, why they don't attempt to make more money by airing more programmes and less repeats.

    Because new episodes cost a lot more money and take a lot more time to make than repeats. The price the nets pay for each episodes includes the rights to 2 on-network repeats. The ad rates for those repeats are lower than the original, but the cost is much, much lower, so they're still making money.
  • tonysymonds
    NCIS has surprised me a lot. I'm pretty all sure all I rememvber from this year is the constant; 'NCIS hits series highs' and now all of a sudden it's getting smacked down CSI style.

    I understand that nets take their programmes off for weeks they expect lower ratings, but surely when one of your shows go from a '5' to a mid 3 in the space of a few episodes, your strategy hasn't worked.

    Another thing I don't understand is why if programming brings in money which it must as nets are busienss, why they don't attempt to make more money by airing more programmes and less repeats. One of the comments on another post summed it up, 'If I wanna watch repeats of NCIS I'll watch USA.'
  • Carol_R
    That's why I thought that Lost and 24 are running theirs sequentially with no breaks so as to not lose momentum.
  • groove365
    Even if I wanted to watch now because of word of mouth I haven't seen an episode in 4-5 months.

    It's a continuing show so I will have to catch up.
    It's not impossible just not sure if it's worth the effort.
    I think that's what most other viewers will say as well.

    An extended break can kill a serialized show like this.
    If it was not serialized I could just watch it any week and start from there.
    Serialized shows must be programmed differently if you want people to keep watching them.
  • Interesting, thanks for pointing this out.
  • Ryan47
    I might be inclined to agree with you...IF it gets renewed for a second season. Why? Because otherwise, there's not much of a chance of new viewers jumping into it now and being able to keep up with a show that requires week to week viewing like V does. A small percentage may take the time to seek out old episodes and catch up, and an even smaller percentage may just jump in anyway and figure they'll follow along as best they can, but I don't think those small groups will be enough to counter the hemorrhaging of viewers that has gone on through the first six episodes. Now, if it gets renewed, I have no doubt folks will go out and buy the Season 1 DVDs or find other methods of catching up and tuning in for season 2 (before perhaps tuning out again?), but I think it will only pick up a noticeable number of new viewers if it gets renewed first, not the other way around. I could certainly be wrong, but I'm basing my belief on the history (including very recently) of other heavily serialized shows.

    That's the fascinating thing about watching all this, though. Just when you think you've got it all figured out, a Castle or Parenthood will jump up, defy the odds, and surprise you. So who knows? We'll just have to wait and see.
  • lindsey1
    I disagree. I think V still has a chance to find an audience and especially if it continues in the way it is going now. The last two episodes were really good and if they continue to write the episodes in this way, then eventually more people will start to watch.
  • TimFan
    amazing the good wife gets 12 million but only a 2.3 demo? numbers dont mae sense to me
  • Ryan47
    That seems awfully optimistic, 128boy. It drops .4 in a week (after previous drops of .3, .7, and 1.4) and you think it's going to suddenly stabilize? Eventually it almost has to, yes, but I don't think it's going to suddenly pull out of its current nosedive like that. And while I think Carol's prediction of 2.0 in two or three weeks may be a little harsh, I think that's much more realistic.

    Me, personally? I think it will drop another .1 or .2 next week, then slowly seep after that. Like, .1 or .0 each week but a slow, steady loss in viewership before a late, painful cancellation. But I wouldn't be totally shocked to see it drop .1 or .2 each week from here on out (until a slight uptick for the finale), either.
  • Empire
    Figured V would have gone down, after the Lost overrun, seems like in another 2 weeks the series' fate will be known if it continues to lose viewers, as I have said before though, the post Lost slot seems like a death slot, Lost fans either change the channel or go internet blogging. Glad that Parenthood held, seems to continue to get better, and NBC most be happy with those numbers. For a 10 p.m show its actually getting better ratings then most NBC programs, but with a lot of pilots ordered, NBC has choices to make, blowup and revamp or slowly rebuild.
  • SJ
    So does this mean that CBS actually did beat ABC in the 18-49 demo? If Lost and NCIS cancel each other out and V and TGW cancel each other out, there's still that uptick for NCIS:LA to go in CBS's favor.

    The Good Wife's move to Friday seems to be a certainty now more than ever. It's too weak for a non-Friday scripted program on CBS.
  • JR35
    Not looking all that good at the moment for "V," especially if it continues to drop- it performed better at 8 p.m. Tuesdays. ABC should switch it with "FlashForward" and see how it performs on Thursdays at 8.
  • JFrick
    It's actually completely different.
  • You based your opinion of the show based on what you read?
  • katie_kat
    The problem with V is been there done that. If you are going to remake, shake things up a bit. From what I've read, it's almost exactly the same as the original which was pretty darn good. No shocks or surprises just enhanced special effects. Surround the,with an original story and it might have worked.
  • Budo
    Ironically, V is getting better and more interesting by the episode.
  • the128boy
    V sure does look ugly. I doubt it will drop much more, but maybe a tenth or two.
  • Carol_R
    V is bleeding viewers faster than FlashForward did. I wonder if it'll hit a 2.0 in 2 or 3 episodes.
  • marcelrochester
    Good for Loser maintaining a 3.
  • Wow, just wow at the viewers for 90210 and then Melrose Place. If there was ever any doubt Melrose Place is definitely not getting renewed.
  • Ryan47
    V I understand, but why the loss for GW?

    And now that the final numbers are in....

    FlashForward Episode #1 - No More Good Days - 4.0/12, 12.5mil
    V Episode #1 - Pilot - 5.2/14, 14mil

    FlashForward Episode #6 - Scary Monsters and Super Creeps - 2.7/8, 8.916mil
    V Episode #6 - Pound of Flesh - 2.4/7, 5.785mil

    Just sayin'.
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