Diet Coke
Diet Coke Eyes 'Next Gen' Consumers
Soft drink brand to launch phase two of its 'Stay Extraordinary' campaign during the Oscars. » More


Kraft Picks Crispin for Mac & Cheese
Previously, the Chicago office of Draftfcb spent 12 years working on the brand. » More
Why Bertolli Is Using Webisodes to Promote Frozen Dinners
Unilever-owned brand will kick off its largest marketing push during this year's Oscars. » More
Bing's Virtual Bling Buys Facebook Fans
In-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day. » More
1800Hotels.com Hires Ad Agency
The online service began doing business in the U.S. last year, but has done little marketing outreach so far. » More

DIRECT & CRM
TV money
4A's: What's Delaying Ad Addressability?
Such platforms allow advertisers to target specific regions, zones, even individual households. » More

PACKAGED GOODS
Old Spice
Opinion: Man, This Man Can Sell
Barbara Lippert critiques a shirtless, shameless, most manly success from Old Spice. » More

DIGITAL
Kathy O'Brien
Unilever: Brands Must Move Past TV Spots
Speaking at the 4A's conference, vp of personal care Kathy O'Brien said the focus needs to be on social media. » More

HISPANIC MARKETING
iPhone
Telemundo Bows Spanish-Language iPhone Apps
Content will include news, weather, sports, entertainment, and horoscopes. » More

SHOPPER MARKETING
Iams ProActive
New Iams Store Displays Tout 'Healthy Digestion'
Pet brand launches extensive marketing push to promote ProActive Health dog and cat food with prebiotics. » More

PROMOTION & INCENTIVE
Boston Market
Boston Market Tests '$2.99 Meal Deals'
CEO Lane Cardwell discusses the fast-casual chain's new promotion targeting cash-strapped consumers. » More

COMMUNITY
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THIS WEEK
Mazda
Mazda Looks Past Doner, Hires Pile for Review
The Ford nameplate spent $155 mil. last year in measured media. » More
Morgan Stanley
Morgan Stanley Picks Martin Agency
Financial firm seeks advertising that will help 'define and differentiate' the brand. » More
progressive
Progressive CMO 'Asked to Leave'
CEO Glenn Renwick called on Larry Bloomenkranz to step down. » More

 

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