Archive for the "Guest Columns" category

Occasional contributions that I think will be particularly relevant to you…

A couple of days

Tonight I was told it is only a matter of a couple of days…

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Notes from Jeanne (pt.2)

The spoken word is remembered only for so long; after a while it begins to lose pieces here and there…

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Notes from Jeanne (pt.1)

Before I start, I should introduce myself…

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Truth Sells on the Web

It has rarely made sense for a business to advertise its weaknesses…

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The True Cost of Content

Most content will never show a return on investment…

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Customer Focus: First Rule of Scientific Content Management

The science of content management begins with a deep understanding of your customer…

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CUSTOMER-FOCUS: GETTING TO TRULY KNOW YOUR CUSTOMERS

Asking people directly what they think can confuse them and lead them to make poor choices…

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