Archive for November, 2006

A Spectacular Launch of a New Tech Product … and they didn’t spend a dime!

Mike Arrington, in his CrunchNotes blog, wrote a short, but fascinating piece called “Riya Manipulates Bloggers to Nail a Product Launch”
To summarize for you, he broke it down into four simple steps:
1) Line up a video interview with Robert Scoble on ScobleShow…

Continue reading
 
 

How do I get my company profiled on TechCrunch? Mike Arrington chats with Guy Kawasaki

Click To Play

How do I get Mike Arrington to profile my company on TechCrunch…

Continue reading
 
 

Engaging an audience with no time for it…

Steve Safran of Lost Remote posted a fascinating piece this morning entitled “PodCast Math - We don’t know what we don’t know” His launching point was a discussion of the ZeFrank vs Andrew Baron controversy we’ve discussed on these pages and Scoble has on others, but the real gist of the argument was that because we can’t say authoritatively that an individual, once they’ve downloaded an audio or video podcast, we have no true measure of viewership or listenership…

Continue reading
 
 

MarketingSherpa acquired by MEC Labs

This just in from Anne Holland, founder and CEO of MarketingSherpa Inc…

Continue reading
 
 

10 more idea sources that inspire me to blog

Rand Fishkin offered up a particularly interesting article on SEOMOZ…

Continue reading
 
 

Spock.com - Quite logical if you think about it…

Matt Marshall of VentureBeat tipped us off to Spock, a search engine for people, which unfortunately is still under wraps in pre-beta mode…

Continue reading
 
 

I like Mike Arrington. So sue me.

Mike Arrington is pissed off…

Continue reading
 
 

© 2010 Bourland.com · Powered by WordPress · Developed by Blogging Expertise