Categorized | TV Sports

ESPN’s NFL Draft First Round Averaged 7.3 Million Viewers, Tops Male Demos

Posted on 23 April 2010 by Bill Gorman

via press release:

ESPN’s Most-Viewed NFL Draft First Round

ESPN Wins the Night Among Key Male Demos, Adults 18-34 and Adults 18-49

ESPN’s live telecast of the first round of the 2010 NFL Draft – conducted for the first time in prime time – was the most-viewed first round ever in the network’s 31-year televising the event.  The ESPN telecast (7:30-11:20 p.m. ET) delivered a 5.3 household coverage rating and 7,290,000 viewers (based on fast nationals), according to Nielsen Media Research, 23% higher than last year’s first round (4.3). The telecast equaled the 5.3 rating from ESPN’s first round in 2006 and surpassed that year’s viewership mark of 5,925,000.

The telecast ranks as the fifth most-watched cable program of the year among households (5,273,000) and the eighth most-watched among viewers.

From 8-11 p.m. last night, ESPN averaged 7.7 million viewers, making it the second most-watched network of the night. ESPN won the night among all key male demos, adults 18-34 and adults 18-49. In addition, ESPN’s Draft telecast was the top program of the night among all key male demos. Note: Final ratings will be released late this afternoon.

Highest-Rated Markets for ESPN’s Thursday night coverage (7:30-11:20 p.m.):

  1. Jacksonville – 10.9
  2. New Orleans – 10.8
  3. Austin, Texas – 9.7
  4. Cleveland – 9.2
  5. Oklahoma City – 8.6

2010 NFL Draft ContinuesESPN’s coverage continues with Rounds 2-3 tonight, Friday, April 23, at 6 p.m. on ESPN (switches to ESPN2 at 7 p.m. through the conclusion of Round 3).  Day 3 will begin Saturday at 9 a.m. on ESPN with a one-hour SportsCenter Special: On the Clock followed by all seven hours (10 a.m. – 5 p.m.) of Rounds 4-7 on ESPN.

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  • Nitish
    4 of the top 6 picks were from Oklahoma schools, so that would explain elevated statewide interest
  • AppleStinx
    This drives me nuts. What does "average" mean when they say "From 8-11 p.m. last night, ESPN averaged 7.7 million viewers" right after "The ESPN telecast (7:30-11:20 p.m. ET) delivered a 5.3 household coverage rating and 7,290,000 viewers"?
  • bonsar
    Jacksonville is tebow's hometown. Thats why it was so high combined with it being a market for a nfl team
  • DarkSunStormbreak
    I am not surprised that Jacksonville was among the highest rated of the markets watching (that team needs some help). New Orleans, though, was a bit of a surprise, as was Oklahoma City. I would be interested in seeing how the rest of the major markets went, like New York City, Los Angeles, and Chicago.
  • brando_j
    That's not bad for just 1 round. It will be interesting for tonight with 2nd and 3rd rounds. And it starts earlier.
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