BBC News: Election 2010 BBC News

This seat in was created in 1997, based on the Brigg and Cleethorpes division, which had been Conservative territory since its creation in 1983.

Michael Brown commanded a big majority in the old seat, but his position was weakened by the changed boundaries and the loss of 16,000 voters to Brigg and Goole.

Shona McIsaac won the seat for Labour with a majority of 9,176. But there was a small swing back to the Tories in 2001 and a larger one in 2005, when Martin Vickers reduced the Labour lead to 2,642 votes.

There are no new boundary changes affecting this seat, which centres on the Humber resort and curls around Grimsby on three sides taking in Barton-on-Humber, the port of Immingham and a handful of Wolds villages to the south.

Cleethorpes combines rural and coastal resort areas close to heavy industry. The gas industries, chemical factories and refineries on the Humber bank provide much of the employment. There are three gas power stations.

Food processing and cold storage are important, as is the deep-water container port of Immingham. The Kimberly-Clark paper products plant at Barton-on Humber is another significant employer.

Cleethorpes itself is still popular with daytrippers visting attractions such as Cleethorpes Pier.