Creating Advertising Platforms on Your Website

Posted on December 16, 2008 8:00 AM by Joel Comm

I believe that anyone can make money as an online publisher. I've always believed that and I've seen enough people set up websites and generate income to keep believing it.

But I know there's something wrong with this picture.

I'm not going to kid myself and it would be plain wrong to try to kid anyone else.

Some publishers are going to have an easier time than others.

If you choose to create a website that explains how to buy a plasma television, for example, the chances are you're going to find it pretty easy to make money. You'll get good ads from a wide range of different advertising programs and they'll pay great returns for clicks, commissions and impressions.

If you create a site in which you talk about your ongoing project to build a model of the Statue of Liberty out of matchsticks, you won't get such great ads. Nor will you get users who are looking to buy and who are therefore more likely to click ads and see what sellers are offering.

That doesn't mean you have to abandon your plan to write about your hobby though and focus on creating a product review site instead.

What it does mean is that if you want to maximize your income, it might be a good idea to look for ways to introduce occasional product-related posts. Someone describing matchstick modeling for example, could write a post discussing the best craft knives. An article like that should get targeted ads that generate higher revenues than other posts.

It would still have to be relevant and interesting to the people reading it -- there wouldn't be much writing about plasma televisions, for example, just because the payments per click are high.

But if you can find a way to work product posts into a site that doesn't usually discuss shopping, you'll still be able to write about exactly the topics you want. You'll just find it easier to make money at the same time.

7 Comments For This Post

  1. Kevin Puls Says:

    When we created our first, original site to honor the men & women of our Armed Forces, we had the business model of just creating a shopping page where 10% of the after-tax proceeds would go to military charities.

    We never really gave AdSense much consideration.

    So now I am wondering... Joel, do you think we should look into adding AdSense to our site?

    Thanks for your time!



  2. Luca - Reach Success Online Says:

    Thanks for the tip. Finding the right niche is important and keeping your site and blog up to date with good content is just as important.
    You still need to get traffic to the site so education in SEO and other traffic generatic techniques is a must
    Thanks again.

  3. German Romance Says:

    I am testing different advertisement for my site, so far the private deals i am doing with people that want's to buy adspace on my site is doing the best. I have not tried Chitika yet.

  4. Franck Silvestre Says:

    I am currently earning with my sites and blogs, and I must say that I am not really heavy on adsense and other advertisements, although I earn some hundreds from this.


  5. SEO Homestead Website Says:

    I wish I had learned this kind of thing right up front. I just heard that I could make money with PPC and joined Adsense about a year and a half ago. I started a site about guitars because that's one of my passions. The clicks maybe avg. .20 ea? Once I began to learn that there are some niches where you can make $4 per click or more, I began to change my approach. The difficulty now is that the high paying PPC have so many people competing whoa re really good at's hard to even get a visitor much less a click.

    Thanks for another great post Joel

  6. Jeff Paul Says:

    I felt somewhat content after reading your post. I feel by doing internet marketing the right way then visitors can really get attracted and purchase online products.

  7. Says:

    There is a big difference between attracting people who are looking for information versus people who are looking to make a purchase. Advertisers will pay much more for shoppers.

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