Small steps towards press freedom
“If journalists cannot guarantee confidentiality to their sources, those sources will dry up and important stories will not be told.”
PRs vs media
“PRs offer publications exclusives in good faith that the journalist will at least mention the person/ place/ product being publicised. Then the story runs with NO mention at all. Shouldn’t there be give & take? Not just take.”
Hungry Jack’s double burger, double cheese, double bacon is bad for the industry
Self regulation is one of those boring-sounding but vital things for the marketing industry.
For brands, it means behaving responsibly – not just because it’s the right thing to do, but because it is in the interest of the whole industry. Read more »
Mona Lisa’s massive conk – the 3D truth
While 3D TV provides a great opportunity for brands to create a new product sub-category, getting across the benefits of a third dimension to those watching in boring old 2D can be hard work. Read more »
Cigarette blanding won’t kill cigarette branding
In this guest posting, Adam Joseph argues that new laws on cigarette packaging won’t work
Whilst I applaud Kevin Rudd’s sentiment in getting tough on smoking and the causes of smoking, I think there are some serious problems with his logic when it comes to removing all of the branding on cigarette packaging. Read more »
In The Loop
In this guest posting, former MTV marketer Pip Jamieson reveals how she bet her life savings on becoming a media proprietor.
When my business partner Matt Fayle and I resigned from our dream jobs at MTV in the middle of the GFC Read more »
Mediacom gets serious
Six months ago today, Mediacom lost major client David Jones. Read more »
‘Smug bastard’: Is that the true character Jacob’s Creek was looking for?
Back in November, we revealed the new global ad for Jacob’s Creek which was created by Euro RSCG.
Crikey’s indefensible comments
“The product of an obsession with and a hatred for a highly successful worldwide organisation that actually digs for and finds news, then publishes it fearlessly, while all Crikey can manage is to cast its jaundiced eye over and comment on the crumbs.”
The buck stops with News Limited
Never before has a company the size of New Corporation — which owns 100% of Melbourne Storm and 50% of the entire National Rugby League competition — been involved in a sporting scandal of this magnitude.”
Ten statistics to mark 500 days of Mumbrella
Today marks 500 days of Mumbrella. I thought I’d share a few numbers. Read more »
Will Murdoch lose Britain?
“In a coming-apart-at-the-seams scenario, Rebekah Wade/Brooks and Murdoch’s son James stormed over to the Independent, breached its security systems, barged into the offices of the editor-in-chief Simon Kelner, and commenced a giant row.”
Corporate social responsibility is dead. Now it’s all about ‘good business’
In this guest post, Nic Mackay argues that it’s time for brands to go beyond CSR.
Corporate social responsibility is dead.
For those who only recently found out what it is: I’m sorry. For those who think that the only thing CSR refers to is the sugar company: don’t worry, you haven’t missed anything. Both in terminology and in practical operation, CSR is completely outdated. Read more »
The ten best TV shows and films about journalists of the last 70 years
Last night saw the first episode of Lowdown, the ABC’s new comedy drama about journalists.
We didn’t love it. But it did create a debate about the best films and TV shows about journalists of all time.
This is Mumbrella’s list: Read more »
Guy Gadney versus the volcano part 3: If in doubt, set up a London office
In the (we think) final episode of his volcano-driven adventures in Europe, The Project Factory’s Guy Gadney launches a UK office
I am so used to staying in hotels that I nearly stole the bathmat from my mum’s apartment this morning. Read more »
Wirra Wirra wine brand builds giant bottle made of corks
South Australia’s McLaren Vale winery, Wirra Wirra, has launched an ambient campaign centred around building a 10-metre high wine bottle made out of corks.
Developed by Adelaide-based agency Fnuky, the campaign is part of the 35 year celebration of its flagship blend, Church Block.
The giant installation is being built in Melbourne’s Southbank Promenade and is aiming to attract people visiting the state for the Melbourne Food & Wine Festival and L’Oreal Fashion Week.
Prior to its construction, Wirra Wirra enlisted the help of the Girl Guides to launch a national call for Australians to donate their old corks to help create 10-metre high bottle.
Travelling in four separate parts, overnight from Adelaide to Melbourne, the construction of the bottle began on Sunday night.
The unveiling of the completed structure will occur tomorrow night, in an event hosted by comedian Peter Rowsthorn, who has starred in shows including Kath & Kim and The Comedy Company.
THE MUMBO REPORT
- Local creatives launch Bondi ad agency
- Aussie Apples launches major campaign ahead of possible lifting of import ban
- Mumbrellacast: MTV Classic launches; Mediacom's big hire; 3D hits TV; the SA and VIC rivalry; and Cougar Town gets the chop
- Hertz takes out airport supersites to showcase new car models
- Last chance for early bird price for Media Metrics Masterclass
- Brisbane Broncos front up for latest NRMA ad
- Greater Sydney Partnership launches to market Sydney as a global city
- Eddie McGuire's production company behind Telstra's new AFL TV show
- Hold the front page: Dog injures nose
- Why it's smug Dan, this time he's selling terracotta roof tiles
- Disasters that only happen in ads
- Or if cheating legal doesn't work, cheat illegal instead
- Australian's $1m iPad ads (give or take $950,000)
- No sleep til prime time
- Communication let me down
- Rain, rain go away - no, come back. Now go away again
- chi on Hungry Jack’s double burger, double cheese, double bacon is bad for the industry
- Dave on ‘Smug bastard’: Is that the true character Jacob’s Creek was looking for?
- smelly on Eddie McGuire’s production company behind Telstra’s new AFL TV show
- clive Burcham on Tourism Australia’s call for entries in ‘There’s nothing like Australia’ campaign
- simon Chapman on Cigarette blanding won’t kill cigarette branding
- clive Burcham on Local creatives launch Bondi ad agency
- Australian advertising watchdog bans Red Bull spot | SubjectSex.com on Watchdog bans Red Bull TV ad for ’sexualising children’
- Bill Bennett on Small steps towards press freedom
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People & Account Moves
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- GPY&R hires SMC Sydney's Tiphereth Gloria to lead social media
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- Social media guru: If you challenge my postings then you just don't understand (you smug prick)
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- Pfizer creates 'floor of cigarettes' to push quit smoking message
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- State of the web: Australia's online traffic
Sydney Morning Herald