If Avery is to confirm authentic and Storm is a disturbance of the atmosphere, what better way to describe the newest arrival in music? Avery Storm proves to be the next fire-starter in Hip Hop R&B and if his timeless and sultry voice does not convince you, his charisma and charm is sure to have you checking the forecast.
Born into a working-class Italian American family, Avery was raised in a small town in New Jersey minutes away from New York City. Influenced by his father’s musical talent and aware of his gift at an early age, he began creating songs that emulated his love for music. He sought refuge from the familiar issues of adolescence and early adult hood in his craft. Upon completing high school, Avery left his NJ home and relocated to New York City in search of his dreams. Respected by his peers and a staple in New York’s underground talent sector, he became a favored guest in many of the downtown open mic venues including Groove, Village Underground, and Café Waah. Avery’s efforts as a writer were also acknowledged with an ASCAP nomination for the Writer’s Workshop Award. What we have today is a strong and talented musician, who gives you his raw element, nothing fake or manufactured.
In the summer of 2001, Avery joined a local production company and through their collaborative efforts, scored a record deal with Timbaland’s Beat Club/Interscope Records. Jimmy Iovene, chairman and CEO of Interscope Records, best known for developing multi-platinum stars such as Eminem, No Doubt and Tupac, referred to him as the new age James Dean. Unfortunately, due to creative differences, an album was never released and both artist and production/record companies parted ways. Forced to start from the ground up and determined to let nothing stand in his way, Avery hit the underground circuit with unfaltering force. With the money generated from working in a neighborhood deli, he created promotional cds of his music, then took to the streets of NYC and handed them to everyone who crossed his path.
Avery’s relentless dedication paid off when a promo disc landed in the hands of a talent scout for Derrty Entertainment, Nelly’s record label with Universal Music. After numerous meetings and a 13-city tour, he went on to become the first R&B artist signed to Derrty/Universal Records. To date, Avery has been featured on several recordings including, “I Better Go” from Murphy Lee’s debut album Murphy’s Law, “In My Life” from Nelly’s Suit Album, in which he co-wrote and co-produced, “Time” with the St. Lunatics from the Coach Carter Motion Picture Soundtrack, “Excuse Me (Be Here All Night)” with Kinfolk, Big Gipp (Goodie Mob) and Ali (St. Lunatics) from the their upcoming album Kinfolk, “Tired” with Nelly from SweatSuit, and “Nasty Girl” with the Notorious B.I.G., Nelly, P.Diddy & Jagged Edge, produced by Jazze Pha from the Biggie Duets LP. He’s also worked with several award-winning producers including Babyface, Bryan Michael Cox and Jermaine Dupri. The world was given a glimpse of Avery Storm in several music videos including, Nelly’s “Flap Your Wings” and “Tilt Ya Head Back ” featuring Christina Aguilera, Murphy Lee’s “Hold Up”, “Errtime” by Nelly from the Longest Yard Motion Picture Soundtrack, “Nanananana” by Nelly, “Grillz” by Nelly, Paul Wall, Big Gipp & Ali, “Go Head” by Kinfolk, “Here I Am” by Rick Ross and 2 new untitled songs from Nelly’s upcoming 5 LP Brass Knuckles. In last year’s Mix Source New Artist DVD, Avery was featured alongside some of the industry’s hottest rising star including, Ne-Yo, Chris Brown, Keysha Cole and Juelz Santana.
Avery Storm is reinventing a raw talent that many of his predecessors embodied. Mixing many different genres of music with his incredible ability to play various instruments, he creates a sound that is all his own. The realness of his music is so evident it’s almost tangible. It’s as if he’s holding your hand and walking you through his life. Ask Avery about his music and he replies, “Sometimes I feel like I’m straight out of left field and wonder, is anybody gonna get this? My harmonies are big, dramatic and exaggerated at times which makes people wonder who the hell is singin background, but it’s all me. My music is like me turning myself inside out and lettin’ everybody see in, so I want people to really feel what I’m sayin’. I want them to be able to say, damn… I feel you.’ cuz I talk about real shit, things we all go through on one scale or another. I put my life on a plate for the world to taste. Somethin’ on the menu for everyone, I think. You tell me.” All of Avery’s songs are self-written and every idea is authentic. The emotions come from a familiar time and place in his life and he eagerly invites you into his world through his art, everything else remains a mystery.