As you may recall from the lead-up to the Super Bowl, the NFL is introducing a new logo system for the big game. Turns out they’re also revising a bunch of other logos and graphics. Let’s take a look:
• The new conference logos: The new letterforms are fine — an improvement, even — but the new treatment of the stars is a classic case of overthinking. Did anyone out there equate the number of stars with the number of divisions in each conference? Like, anyone? And now the AFC mark looks badly out of balance. Pfeh.
• The new offseason and preseason logos: I’m fine with the change in the shield shape. Seems like the two-line wordmarks (“Scouting Combine” and “Training Camp”) were easier to read in the old configuration, though.
• The new conference championship trophies: What a disaster. They’ve taken a pair of interesting trophy designs and turned them into a pair of junior-grade Lombardi Trophy clones. Boooo!
• The new playoff logos: Okay, so it’s not like the old designs were anything to get excited about. But these new marks are a total snooze-o-rama, no? Yes, I get it, the entire postseason is lead-up to the Lombardi Bowl, but you’d think they could come up with a bit more graphic originality here. Also: Why does each round of the playoff need to be branded anyway? Total overkill. Why not come up with logos for Week 1, Week 2, and so on while you’re at it? (You just know someone at the NFL offices is taking that suggestion very seriously.) Also-also: Note that the new logo set shows “Wildcard” as one word — let’s hope that’s just a typo and not their new style rule.
• The new standardized Super Bowl logo: After thinking long and hard about this, I plead indifference. On the one hand, it was kinda nice when each Super Bowl got its own logo design; on the other hand, most of those designs sucked. Imposing a standardized design program doesn’t have to be a bad thing, although it would be nice if the design motif they’re using didn’t have that annoying “WE’RE THE NFL AND WE’RE HUUUUUGE!” feel to it. On the other hand, I’m kind of amazed they’re going with a sans serif font — almost wussy by NFL standards. Whatever, the Super Bowl may be the biggest event on the planet, but the Lombardi Trophy is still nothing compared to the Stanley Cup, no matter how many Lombardi-esque logos the NFL comes up with, the end.
Uni Watch News Ticker: New soccer kit for Scotland. Additional info here (with thanks to Michael Orr and Patrick Runge). … Fausto Carmona was pitching with a white glove the other day. That wouldn’t fly during a game. … Mike Sweeney has been wearing those annoying Phiten socks, which really ought to be banned. … A.J. Pierzynski is still wearing that odd catching helmet that nobody else seems to wear. … Some touch-up paint work is going on in Orioles camp. … Could someone please buy this curling sweater knitting pattern and knit it for me, pronto? Thanks. … Ed Price reports that Blue Jays pitcher Kyle Drabek is wearing No. 4. He doesn’t have much shot at making the Opening Day roster, but if he made it he’d be the first single-digit pitcher since Josh Towers, and the lowest-numbered pitcher since David Wells wore No. 3 in 2005. Further info here. … Man vs. Food host Adam Richman continues to wear the Naming Wrongs T-shirt line. That photo is, of course, from Cleveland, where he recently took the Melt Challenge: a five-pound grilled cheese sandwich with 13 different cheeses). “The episode will air in June, but the folks at Melt posted some pictures on their Facebook page,” says Jason Tirotta, who forwarded that photo to me. … Color-on-color hoops alert. That’s from Saturday night’s Premier Basketball League game between the Lawton-Fort Sill Cavalry and the Maryland GreenHawks (with thanks to Chuck Miller). … There are lots of good reasons to wear green and gold, but Man U fans recently did so to protest the team’s ownership (with thanks to Andrew Maloney). … I’m not sure why anyone would want a Knicks-themed snowboard, but here it is anyway (with thanks to Jon Alviani). … Marc Swanson took a stab at colorizing one of the wire photos from yesterday’s post and did a great job. … Looks like the new MLB undershirts have heat zones, or something along those lines. … Do you look, sound, or act like Vince Lombardi? If so, there may be a role for you on Broadway (nice find by Nick Ruggeri). … Excellent slideshow of old White Sox program covers — set to the old “Go-Go White Sox” song — here (superb find by Lance “Squiddie” Smith). … Mitchell & Ness plans to start selling the 1970s Chisox leisure suit jersey soon (with thanks to Mike Hersh). … Slate ran a really good article yesterday about sign design (with thanks to Andrew Moeschberger). … Soccer tip from Chris Cruz, who writes: “The UK-based magazine/website When Saturday Comes has a very interesting regular feature that has a badge (club crest), shirt, and sticker of the week. A great site for checking out soccer fashion.” … The horror, the horror (blame the Rev. Nørb). … Amusing douchebag maneuver over at the D-League, which has banned all non-Adidas branding. This would but a lot more contemptible if anyone on the entire planet actually gave a shit about the D-League. … Some guy in Cleveland wants a new uni number.