TV Upfronts 2010: CBS Copes With a Profane Show Title

CBS

Between three CSI shows and two NCIS shows, CBS has a lot of programs with letters and acronyms currently on the air. This fall, the network will add another form of titling shorthand: asterisks, in the William Shatner sitcom “$#*! My Dad Says.” The title — which is spelled with symbols, but pronounced “Bleep” — is sure to cause some confusion, at least with media reporters charged with writing and talking about the show.

At a CBS breakfast for press this morning, CBS Entertainment President Nina Tassler reiterated several times that the show will follow customary standards and practices, and will not feature non-family friendly language. At one point, Tassler even spelled out “B-L-E-E-P.”

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    • Really… is the how creative the writers are for CBS?

    • How about “Wisdom My Dad Is Full Of”? And I agree with most of the commenters above: Shatner has grown into his ego.

    • Who could possibly forget Shatner’s award-winning performance as Striker’s former commanding officer during the run over Macho Grande in Airplane II as he talks the space shutlte down for a perfect landing on the moon?

      Actors and actresses got their start working with Shatner. From Lenny Nimoy to Adrian Zmed and Heather Locklear to French Stewart and Joseph Gordon Levitt and Jane Curtin to Robert DeNiro and Eddie Murphy to James Spader and Candace Bergin.

    • That is dumb. Why not just call it “Stuff” My Dad Says and use the $%@(#*@)#5 in the title?? Who actually says “bleep”??

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