By Michelle Kung
Between three CSI shows and two NCIS shows, CBS has a lot of programs with letters and acronyms currently on the air. This fall, the network will add another form of titling shorthand: asterisks, in the William Shatner sitcom “$#*! My Dad Says.” The title — which is spelled with symbols, but pronounced “Bleep” — is sure to cause some confusion, at least with media reporters charged with writing and talking about the show.
At a CBS breakfast for press this morning, CBS Entertainment President Nina Tassler reiterated several times that the show will follow customary standards and practices, and will not feature non-family friendly language. At one point, Tassler even spelled out “B-L-E-E-P.”