The Parents Television Council is not laughing at the title of one of CBS' new comedies.
The advocacy group said Thursday that it denounced the network for inserting an expletive in the title of the new show, "$#*! My Dad Says." The series, which stars William Shatner, is scheduled to debut this fall.
"CBS intentionally chose to insert an expletive into the actual name of a show, and, despite its claim that the word will be bleeped, it is just CBS' latest demonstration of its contempt for families and the public," said PTC President Tim Winter. "There are an infinite number of alternatives that CBS could have chosen, but its desire to shock and offend is crystal clear in this decision."
Winter said the group would campaign against advertisers that purchase commercial time on the series and challenge the license of network affiliates who air the series before 10 p.m. or any promotion of the show before 10 p.m.
[Updated at 12:17 p.m: CBS said in a statement: "The program is inspired by the wildly popular Twitter phenomena, which now has more than 1.5 million followers, and also has spawned a bestselling book of the same name. It will in no way be indecent and will adhere to all CBS standards. Parents who chose to do so will find the show can be easily blocked using their VChip."]
-- Greg Braxton