Coca Cola at War (on BOTH
the US Army landed in North Africa, among the equipment brought
ashore were 3 complete Coca Cola bottling plants.
||Coca Cola was involved in
the Second World War.
Robert Woodruff made a point of
supporting US troops so metal cans were introduced to meet their
In 1941, when the United States
entered the war, Woodruff decided that Coca Cola's place was near
the front line.
He sent an order to
"See that ever man in
uniform gets a bottle of Coca Cola for 5 cents wherever he is and
whatever the cost to the company".
|In 1939 Coca
Cola only had 5 overseas bottling plants. By 1945, they had 64. What made
it so popular? Because the water was disgusting. The army kept it clean by
adding chlorine-so the water tasted like your local swimming pool, or
On the 29th June 1943
General Dwight D Eisenhower ordered three million bottles of Coca Cola
to be sent to the allies in North Africa.
machinery for down town bottling plants were also sent so another three million bottles could be sent to the troops every six
By the end of the hostilities five billion bottles or cans
of Coca Cola had been drunk.
Coca Cola had not only
lifted the spirits of the US Armed Forces, it had also introduced itself
to new markets. When the war ended the bottling plants and a little
bit of America stayed too.
THE PEACE EFFORT
When Eisenhower became
President of the USA in 1953, he remembered Coca Cola's response to his
call. He rewarded the company with a contract to supply all White House
Both Presidents Kennedy and Carter also enjoyed Coca Cola.
Carter used his influence to help it break into the difficult market of
WW2 advertising for Coca Cola
Airplane spotter's plane identification tips and hints on playing cards with Coca Cola
Boy's/soldiers pocket knife with Coca Cola advertising.
Coca Cola advertising slogans
of the Second World War era
lunch time refreshment time
travel more pleasant
drink everybody knows
in your thirst and go away without it
package that gets a welcome at home
it just once and you will know why
stop that belongs on your daily timetable
only thing like Coca-Cola is Coca-Cola itself
that can't be duplicated
you are, whatever you do, wherever you may be,
when you think refreshment, think ice-cold Coca-Cola
taste all its own
only thing like Coca-Cola is Coca-Cola itself
the real thing
about a Coke
sign of friendship
moment on the sunnyside
you hear "Have a Coke," you hear the voice of America
moment of hospitality
Coca Cola in a Nazi Uniform
|Coca Cola (GmbH) were the
German bottlers for Coke under the leadership of the CEO Max Keith
(pronounced Kite). Coke sponsored the 1936 Nazi Olympics where Hitler showcased his Aryan
vision to the world, while hiding the "Don't shop at Jewish
Coca Cola GmbH sought to be associated with the Nazis, it became a bit
of a joke that if Hitler or a high ranking Nazi was on the front cover
of a magazine Coke would advertise on the back. Coke advertised on
billboards that were by the Berlin stadiums, so people attending
Goebbel's rallies had to walk past them.
Coke financially supported the Nazis by advertising within Nazi
newspapers, in one instance Coke published responses to accusations from
rival bottlers that they were a Jewish company. These denunciations were
placed in Nazi rags.
Coke advertised in the Nazi Army paper shortly after the invasion of
Sudetenland, the ad was a picture of a hand holding a bottle of coke
over a map of the world, the slogan was "Yes we have got an
Coke opened up a bottling plant in Sudetenland shortly after the
Mark Prendergrast's book For God, Country and Coca Cola: "Later in
the war, Keith used Chinese labor and "people who would come from
anywhere in Europe-the war brought them from everywhere." For Keith
to say blandly that "the war brought them" implies that they
were willing refugees, which is somewhat misleading. In fact, the
wartime railroads not only carried Jews, Gypsies and others to
concentration camps, but some 9 million Fremdarbeiter, or forced foreign
labor, who accounted for a fifth of the German labor force by
1944." Coke nearly certainly used forced labor.
Coca Cola in the US have paid into a fund for the compensation of people
who were forced to work for the Nazis.
As Max Keith's supplies of Coke dwindled in 1941 he gave his last batches
to Nazi soldiers.
After the US entered the war in 1941 Max Keith couldn't get Coca Cola
syrup from America to make Coke so he invented a new drink out of the
ingredients he had available to him and made it specifically for the
Nazi market and the Third Reich.
- The drink was called Fanta.
Fanta came by its name thanks to
Keith's instructions to employees during the contest to christen the
beverage — he told them to let their Fantasie [Geman for fantasy]
run wild. Upon hearing that, veteran salesman Joe Knipp immediately
blurted out Fanta.
soda was often made from the leavings of other food industries.
(Remember, Germany did have a bit of an import problem at that
time.) Whey (a cheese by-product) and apple fiber
from cider presses found their way into the drink. As for which
fruits were used in the formulation, it all depended on what was
available at the time. In its earliest incarnations, the drink was
sweetened with saccharin, but by 1941 its concocters were
permitted to use 3.5 percent beet sugar.
Brand Overview: A favorite in Europe since the
1940s, Fanta was acquired by The Coca-Cola Company in 1960. Fanta
Orange is the core flavor, representing about 70% of sales, but
other citrus and fruit flavors have their own solid fan base.
Fanta sells best in Brazil, Germany, Spain, Japan, Italy and
Argentina. Fanta is still a Coca-Cola
product, and today it comes in seventy different flavors (though
some are only available within the country of manufacture, one
of 188 countries it is sold in).
|| In 1943
alone he sold 3 million cases of Fanta in the Nazi empire.
Mark Prendergrast "In March of 1938, as Hitler's troops stormed
across the Austrian border in the Anschluss, Max Keith convened the
ninth annual concessionaire convention, with 1,500 people in attendance.
Behind the main table, a huge banner proclaimed in German, "Coca
-Cola is the world-famous trademark for the unique product of Coca-Cola
GmbH" Directly below, three gigantic swastikas stood out, black on
At the main table, Max Keith sat surrounded by his deputies,
another swastika draped in front of him...The meeting closed with a
"ceremonial pledge to Coca-Cola and a ringing three-fold "Seig
At another convention Mark Prendergrast notes "Then Keith ordered a
mass Sieg-Heil for Hitler's recent fiftieth birthday, to commemorate our
deepest admiration and gratitude for our Fuhrer who has led our nation
into a brilliant higher sphere."
"Fanta" is referred to as 'lemonade'.
At the Reich "Schaffendes Volk" ("Working People")
Exhibition celebrating the German worker under Hitler, Prendergrast
describes "A functioning bottling plant, with a miniature train
carting Kinder beneath, bottled Coca-Cola at the very centre of the
fair, adjacent to the Propaganda Office. Touring the Dusseldorf fair,
Hermann Goering paused for a Coke, and an alert Company photographer
snapped a picture. Though no such picture documented the Fuhrer's
tastes, Hitler reputedly enjoyed Coca Cola too, sipping the Atlanta
drink as he watched Gone With The Wind in his private theatre."
Coke sales in Nazi Germany 1934 - 243,000 cases. 1936 - 1 million cases.
1939 - almost 4 and a half million cases. From http://www.mtcp.co.uk/coca-cola/background.php
- When the war ended Coca-Cola had
made huge inroads into markets throughout the world, and they also had
many loyal customers in returning soldiers.