Should You Share Revenues With Writers?

Posted on February 6, 2009 8:00 AM by Joel Comm

Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too.

But perhaps the biggest challenge is that they have to be content creators as well.

That's a very specialized job and because it's at the heart of what makes a website successful, it's vital that you get it right.

If you've got plenty to say and know exactly how to say it, there shouldn't be a problem at all. Getting the right words and images on your website should feel like play rather than work.

But one solution for publishers who want to focus on the publishing rather than the writing is to hire writers to do it for them. It's an approach that I've certainly taken with some of my sites and I'm very happy with the results.

And one way to pay those writers is to offer them a share of the advertising revenues from that page.

That's a method that I know a number of publishers try to use, and it can work if done properly.

Yes, it's always best to have your own site that you monetize entirely for you.

But I regularly submit articles to other sites without getting paid, just for the backlinks. Hey, traffic is traffic, right?

It's even better when you can get a piece of the pie for visitors to your articles on someone else's site. If others are willing to contribute to your site, and their contributions receive traffic, why not share?

I've done this pretty successfully on The blog has hundreds of writers that submit pieces on any number of topics that fit our categories. We've coded the site so that their AdSense publisher ID shows up 50% of the time that their article is viewed. So when they earn, it goes directly to their AdSense account and we don't have to mess with paying them. Google does it for us!

This model works pretty good.

But if we are talking about your web site, make sure your content is solid. If it isn't, your site may not be the success that you hope it will be.

You can apply to become a WorldVillage Blogger at Just scroll down the page to find the application button.

6 Comments For This Post

  1. Dante Says:

    Great post, Joel. My secret is to find good writers in areas where the cost of living is cheap. For instance, a writer who lives in Southern Utah or Oklahoma will charge a lot less than a writer who lives in New York City or LA. There living expenses are much cheaper, and they can pass the savings along to you.

  2. German Romance Says:

    What a great article. Dante come up with a great idea to find writers that live in areas where the cost of living is not the high. How about hiring a writer that lives in a country where the living cost is even cheaper?

  3. Cedrick Reese Says:

    Nice article! I am currently working on a project like, where I can split the revenue with the writers. It's more of an opinion based site.

  4. Steve Bluhm Says:

    Great stuff guys. Just helps to reinforce and add on what I was doing already. I'll have to look into the WorldVillage blog site too!

  5. kyrious Says:

    i also submit some articles to article submmision site but i kept my best articles to my site content is king right your site deserves only the best

  6. diabetes man Says:

    great posting......nothing free in the world

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