US TV Households by Market
The Spot TV map of the U.S. is a jigsaw puzzle with 210 pieces, but advertisers only need to pick as many pieces as is necessary for their marketing strategy. Here are all 210 pieces, ranked by the number of TV households in each market, with New York on top and Glendive bringing up the rear.
 
 

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U.S. TV Household Estimates Designated
Market Area (DMA) — Ranked by Households


Rank
Designated Market Area (DMA)
TV Households
% of US
1   New York, NY 7,493,530   6.524  
2   Los Angeles, CA 5,659,170   4.927  
3   Chicago, IL 3,501,010   3.048  
4   Philadelphia, PA 2,955,190   2.573  
5   Dallas-Ft. Worth, TX 2,544,410   2.215  
6   San Francisco-Oakland-San Jose, CA 2,503,400   2.179  
7   Boston, MA (Manchester, NH) 2,410,180   2.098  
8   Atlanta, GA 2,387,520   2.079  
9   Washington, DC (Hagerstown, MD) 2,335,040   2.033  
10   Houston, TX 2,123,460   1.849  
11   Detroit, MI 1,890,220   1.646  
12   Phoenix, AZ 1,873,930   1.631  
13   Seattle-Tacoma, WA 1,833,990   1.597  
14   Tampa-St. Petersburg (Sarasota), FL 1,805,810   1.572  
15   Minneapolis-St. Paul, MN 1,732,050   1.508  
16   Denver, CO 1,539,380   1.340  
17   Miami-Fort Lauderdale, FL 1,538,090   1.339  
18   Cleveland-Akron (Canton), OH 1,520,750   1.324  
19   Orlando-Daytona Beach-Melbourne, FL 1,455,620   1.267  
20   Sacramento-Stockton-Modesto, CA 1,404,580   1.223  
21   St. Louis, MO 1,249,450   1.088  
22   Portland, OR 1,188,770   1.035  
23   Pittsburgh, PA 1,154,950   1.005  
24   Charlotte, NC 1,147,910   1.000  
25   Indianapolis, IN 1,119,760   0.975  
26   Raleigh-Durham (Fayetteville), NC 1,107,820   0.964  
27   Baltimore, MD 1,093,170   0.952  
28   San Diego, CA 1,073,390   0.934  
29   Nashville, TN 1,019,010   0.888  
30   Hartford and New Haven, CT 1,010,630   0.880  
31   Salt Lake City, UT 944,060   0.822  
32   Kansas City, MO 941,360   0.820  
33   Cincinnati, OH 918,670   0.800  
34   Columbus, OH 904,030   0.787  
35   Milwaukee, WI 901,790   0.785  
36   Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC 865,810   0.754  
37   San Antonio, TX 830,000   0.723  
38   West Palm Beach-Ft. Pierce, FL 776,080   0.676  
39   Harrisburg-Lancaster-Lebanon-York, PA 743,420   0.647  
40   Birmingham (Anniston and Tuscaloosa), AL 742,140   0.646  
41   Grand Rapids-Kalamazoo-Battle Creek, MI 740,430   0.645  
42   Las Vegas, NV 721,780   0.628  
43   Norfolk-Portsmouth-Newport News, VA 709,880   0.618  
44   Albuquerque-Santa Fe, NM 694,040   0.604  
45   Oklahoma City, OK 694,030   0.604  
46   Greensboro-High Point-Winston Salem, NC 691,380   0.602  
47   Jacksonville, FL 679,120   0.591  
48   Austin, TX 678,730   0.591  
49   Louisville, KY 668,310   0.582  
50   Memphis, TN 667,660   0.581  
51   New Orleans, LA 633,930   0.552  
52   Buffalo, NY 633,220   0.551  
53   Providence, RI-New Bedford, MA 619,610   0.539  
54   Wilkes Barre-Scranton, PA 593,480   0.517  
55   Fresno-Visalia, CA 579,180   0.504  
56   Little Rock-Pine Bluff, AR 564,490   0.491  
57   Albany-Schenectady-Troy, NY 554,070   0.482  
58   Richmond-Petersburg, VA 553,950   0.482  
59   Knoxville, TN 552,380   0.481  
60   Mobile, AL-Pensacola (Ft. Walton Beach), FL 534,730   0.466  
61   Tulsa, OK 528,070   0.460  
62   Lexington, KY 506,340   0.441  
63   Charleston-Huntington, WV 501,530   0.437  
64   Ft. Myers-Naples, Fl 500,110   0.435  
65   Dayton, OH 482,590   0.420  
66   Tucson (Sierra Vista), AZ 465,100   0.405  
67   Roanoke-Lynchburg, VA 461,220   0.402  
68   Flint-Saginaw-Bay City, MI 458,020   0.399  
69   Wichita-Hutchinson, KS Plus 452,710   0.394  
70   Green Bay-Appleton, WI 443,420   0.386  
71   Honolulu, HI 433,240   0.377  
72   Des Moines-Ames, IA 432,310   0.376  
73   Toledo, OH 423,100   0.368  
74   Springfield, MO 422,740   0.368  
75   Spokane, WA 419,350   0.365  
76   Omaha, NE 410,350   0.357  
77   Portland-Auburn, ME 408,120   0.355  
78   Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 399,690   0.348  
79   Columbia, SC 398,620   0.347  
80   Rochester, NY 392,190   0.341  
81   Huntsville-Decatur (Florence), AL 390,900   0.340  
82   Shreveport, LA 386,180   0.336  
83   Syracuse, NY 385,440   0.336  
84   Champaign and Springfield-Decatur, IL 384,620   0.335  
85   Madison, WI 377,260   0.328  
86   Chattanooga, TN 365,400   0.318  
87   Harlingen-Weslaco-Brownsville-McAllen, TX 354,150   0.308  
88   Cedar Rapids-Waterloo-Iowa City and Dubuque, IA 346,030   0.301  
89   Waco-Temple-Bryan, TX 339,570   0.296  
90   Jackson, MS 336,520   0.293  
91   South Bend-Elkhart, IN 336,130   0.293  
92   Colorado Springs-Pueblo, CO 334,710   0.291  
93   Tri-Cities, TN-VA 334,620   0.291  
94   Burlington, VT-Plattsburgh, NY 330,650   0.288  
95   Baton Rouge, LA 326,890   0.285  
96   Savannah, GA 322,030   0.280  
97   Charleston, SC 311,190   0.271  
98   El Paso, TX 310,760   0.271  
99   Davenport, IA-Rock Island-Moline, IL 308,910   0.269  
100   Ft. Smith-Fayetteville-Springdale-Rogers, AR 298,330   0.260  
101   Johnstown-Altoona, PA 294,350   0.256  
102   Evansville, IN 291,830   0.254  
103   Greenville-New Bern-Washington, NC 290,280   0.253  
104   Myrtle Beach-Florence, SC 287,400   0.250  
105   Lincoln and Hastings-Kearney, NE 281,590   0.245  
106   Tallahassee, FL-Thomasville, GA 280,710   0.244  
107   Ft. Wayne, IN 273,860   0.238  
108   Reno, NV 270,500   0.236  
109   Tyler-Longview(Lufkin and Nacogdoches), TX 267,890   0.233  
110   Youngstown, OH 266,560   0.232  
111   Springfield-Holyoke, MA 262,960   0.229  
112   Boise, ID 262,800   0.229  
113   Sioux Falls (Mitchell), SD 261,100   0.227  
114   Augusta, GA 255,950   0.223  
115   Lansing, MI 253,690   0.221  
116   Peoria-Bloomington, IL 247,830   0.216  
117   Traverse City-Cadillac, MI 245,000   0.213  
118   Montgomery-Selma, AL 244,750   0.213  
119   Eugene, OR 241,730   0.211  
120   Santa Barbara-Santa Maria-San Luis Obispo, CA 241,370   0.210  
121   Fargo-Valley City, ND 240,330   0.209  
122   Macon, GA 239,330   0.208  
123   Lafayette, LA 230,180   0.200  
124   Monterey-Salinas, CA 227,390   0.198  
125   Bakersfield, CA 222,910   0.194  
126   Yakima-Pasco-Richland-Kennewick, WA 219,510   0.191  
127   La Crosse-Eau Claire, WI 214,820   0.187  
128   Columbus, GA 213,880   0.186  
129   Corpus Christi, TX 199,560   0.174  
130   Chico-Redding, CA 197,970   0.172  
131   Amarillo, TX 192,490   0.168  
132   Wilmington, NC 189,950   0.165  
133   Columbus-Tupelo-West Point, MS 189,460   0.165  
134   Rockford, IL 189,160   0.165  
135   Wausau-Rhinelander, WI 184,720   0.161  
136   Topeka, KS 180,090   0.157  
137   Columbia-Jefferson City, MO 178,810   0.156  
138   Monroe, LA-El Dorado, AR 177,200   0.154  
139   Duluth, MN-Superior, WI 174,360   0.152  
140   Medford-Klamath Falls, OR 172,900   0.150  
141   Beaumont-Port Arthur, TX 167,330   0.146  
142   Palm Springs, CA 161,110   0.140  
143   Lubbock, TX 158,360   0.138  
144   Salisbury, MD 158,340   0.138  
145   Albany, GA 156,890   0.137  
146   Erie, PA 156,520   0.136  
147   Joplin, MO-Pittsburg, KS 155,670   0.136  
148   Sioux City, IA 154,810   0.135  
149   Wichita Falls, TX-Lawton, OK 154,450   0.135  
150   Anchorage, AK 151,470   0.132  
151   Panama City, FL 147,440   0.128  
152   Terre Haute, IN 145,550   0.127  
153   Rochester, MN-Mason City, IA-Austin, MN 144,300   0.126  
154   Bangor, ME 144,230   0.126  
155   Odessa-Midland, TX 143,710   0.125  
156   Bluefield-Beckley-Oak Hill, WV 142,570   0.124  
157   Binghamton, NY 137,240   0.120  
158   Minot-Bismarck-Dickinson(Williston), ND 136,540   0.119  
159   Wheeling, WV-Steubenville, OH 133,110   0.116  
160   Gainesville, FL 128,400   0.112  
161   Sherman, TX-Ada, OK 127,990   0.111  
162   Idaho Falls-Pocatello, ID 126,880   0.110  
163   Biloxi-Gulfport, MS 122,740   0.107  
164   Yuma, AZ-El Centro, CA 118,300   0.103  
165   Abilene-Sweetwater, TX 116,190   0.101  
166   Missoula, MT 111,940   0.098  
167   Hattiesburg-Laurel, MS 111,610   0.097  
168   Clarksburg-Weston, WV 110,050   0.096  
169   Billings, MT 107,420   0.094  
170   Utica, NY 104,890   0.091  
171   Quincy, IL-Hannibal, MO-Keokuk, IA 102,710   0.089  
172   Dothan, AL 101,840   0.089  
173   Jackson, TN 98,250   0.086  
174   Rapid City, SD 98,240   0.086  
175   Lake Charles, LA 95,900   0.083  
176   Elmira, NY 95,790   0.083  
177   Watertown, NY 93,970   0.082  
178   Harrisonburg, VA 93,400   0.081  
179   Alexandria, LA 90,740   0.079  
180   Marquette, MI 88,490   0.077  
181   Jonesboro, AR 82,300   0.072  
182   Bowling Green, KY 81,650   0.071  
183   Charlottesville, VA 75,920   0.066  
184   Grand Junction-Montrose, CO 75,030   0.065  
185   Meridian, MS 72,180   0.063  
186   Lima, OH 71,380   0.062  
187   Greenwood-Greenville, MS 70,350   0.061  
188   Laredo, TX 69,790   0.061  
189   Bend, OR 66,980   0.058  
190   Butte-Bozeman, MT 66,260   0.058  
191   Lafayette, IN 66,180   0.058  
192   Great Falls, MT 65,000   0.057  
193   Twin Falls, ID 64,740   0.056  
194   Parkersburg, WV 64,060   0.056  
195   Eureka, CA 61,090   0.053  
196   Casper-Riverton, WY 55,620   0.048  
197   Cheyenne, WY-Scottsbluff, NE 54,710   0.048  
198   San Angelo, TX 54,580   0.048  
199   Mankato, MN 52,230   0.046  
200   Ottumwa, IA-Kirksville, MO 51,370   0.045  
201   St. Joseph, MO 48,440   0.042  
202   Fairbanks, AK 36,250   0.032  
203   Zanesville, OH 32,350   0.028  
204   Victoria, TX 31,560   0.028  
205   Presque Isle, ME 31,070   0.027  
206   Helena, MT 27,630   0.024  
207   Juneau, AK 25,340   0.022  
208   Alpena, MI 17,420   0.015  
209   North Platte, NE 15,350   0.013  
210   Glendive, MT 3,940   0.003  

  Source: Nielsen Media Research, Inc.
Nielsen Station Index (NSI)

*Estimates used throughout the 2009-2010 television season, effective September 21, 2009



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