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CBS will swap frequencies of Tampa's "WLLD" and smooth jazz WSJT
Market Manager Don Howe says it’s a matter of matching the formats with the particular signals available. Rhythmic WLLD will move off of the Holmes Beach-licensed class C2 frequency of 98.7 to the longtime home of smooth jazz WSJT. While WSJT will give up the full Class C signal at 94.1 licensed to Lakeland, and take up residence at 98.7. Don Howe says “WSJT’s new signal will be better adapted to reaching in-office listening and the smooth jazz lifestyle in the Tampa Bay metro and the growing Sarasota market”, south of Tampa Bay. The two-way flip occurs in two weeks, on August 19.
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