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E3 2010 attendance hits 45,600, E3 2011 dated

E3 2010: Entertainment Software Association reveals attendance figures, next year's show returning to LA June 7-9.

LOS ANGELES--The 2010 Electronic Entertainment Expo wraps up today, and the Entertainment Software Association has already booked next year's event. The E3 show runner and industry trade body today announced that the annual event will return to the Los Angeles Convention Center June 7-9, 2011.

As for this year's event, about 300 exhibitors and 45,600 attendees from 90 countries descended upon Los Angeles for the show. That figure is slightly higher than 2009's attendance, when some 41,000 developers, analysts, investors, journalists, and retailers turned out at the LACC.

News from this year's press briefings included Microsoft's announcement of a new Xbox 360 model and Kinect's Nov. 4 debut; Sony saying its motion-control technology rollout will begin in September; Nintendo debuting the 3DS and the next Zelda game; and lots more.

For those who missed this year's event, check out GameSpot's complete coverage of E3 2010 for a plethora of hands-on previews, news, live stage demos, and more.


  • johny300

    Posted Jun 19, 2010 2:02 am PT

    So is gamespot is going to give us live TGS?

  • The_Jackle

    Posted Jun 19, 2010 2:02 am PT

    @ gummiguy12
    @ GarySpot

    The reason I agree with you? Because I'm from the UK and am sick of having to stay up until 2,3,4 o'clock to see the live feeds. So many more people in europe would be able to keep up with the show if it was on Eastern instead of Pacific Time.

  • dyziux

    Posted Jun 18, 2010 11:24 pm PT

    I am disappointed by E3,why? Because almost all show was about motion controllers just shown couple good games at (EA,UBISOFT,MICROSOFT) conferences,anyway hopping more games next years (:

  • GarySpot

    Posted Jun 18, 2010 10:33 pm PT

    E3 should be outside the united states

  • gummiguy12

    Posted Jun 18, 2010 8:20 pm PT

    E3 should be in NEW YORK

  • RogueBishop

    Posted Jun 18, 2010 6:17 pm PT

    E3 should be in Vegas. Period.

  • ozumablank

    Posted Jun 18, 2010 6:15 pm PT

    I will make it to one of those some day, it looks brilliant on all the videos, -I just have to take an 11 hour flight is all,but seriously really enjoyed the E3 con this week and it really made my week, so very much looking forward to the next one

  • cowmaster2k3

    Posted Jun 18, 2010 6:02 pm PT

    and yes, if you have 400-500 bucks, it can be open to you!

  • cowmaster2k3

    Posted Jun 18, 2010 6:01 pm PT


    Thank you for being the only one on here (besides my good buddy blackface) who can see that its a necessity it stays closed to the public. Yes its a lot of fun, but yes people are working constantly during E3. Imagine an extra 30k people crowding the halls, cafeteria (where many meetings happen), and acting foolish because they are not worried about what their peers think.

    I saw a few cosplayers yesterday and wondered why the heck they would dress that way at E3. Save that for Comic Con. E3 is the one time a year the gaming industry gets to prove to the rest of the world it is serious and here to kick A--.

  • decoy1978

    Posted Jun 18, 2010 5:55 pm PT

    To my knowledge E3 has NEVER been open to the public. Of course that doesn't stop non-industry people from going added that you pay $500 for entrance fee or $400 if you pre-order before May. As long as you give them serious cash you can put whatever you want in your sign up!

    You can technically get in free but only as a member of an electronics company or media and they DO an extensive verification process to make sure you are part of the industry. Not just anyone can go.. and of course certain celebs get in free.

    This years E3 I did see a few kids roaming around, but this isn't a convention... this is an expo and people do WORK at this time. You see a lot of suits running around making appointments, exchanging cards, setting up meetings, etc. Just because its video games doesn't mean people don't work here, they network and try to make more connections.

    Will it ever change? Probably not in the foreseeable future. ESA always needs more exposure, maybe openning it to the public will increase revenue and attract more attention. It worked for TGS but then US is not Japan... I can't imagine squeezing 70 or even 80k people into that convention as it stands now, E3 utilized a lot of space but not all of it.

  • cowmaster2k3

    Posted Jun 18, 2010 5:54 pm PT


    Did you go this year? The swag sadly wasn't as great as years previous... hopefully next year they go back to handing out the good stuff. My favorite swag from this year was the MoH beta key and a Lucha Libre wrestling mask haha

  • maverick_76

    Posted Jun 18, 2010 5:26 pm PT


    From my understanding, it is open to the public again. Only 2006 and 07, or 07 and 08 (can't remember off the top of my head) were private and closed to the public.

  • SethandJeremy

    Posted Jun 18, 2010 4:31 pm PT

    I wish E3 was open to the public. So we can play some games way before they're released.

  • blackace

    Posted Jun 18, 2010 4:30 pm PT


    @ mateusprado

    I guarantee if you had a badge to go to E3, you would not be suggesting this. **************************************************************************
    The last day of the show isn't too bad. The only reason I wouldn't want the public there is because that's when companies give out the most swag. lol!! They don't want to ship all that crap back at the companies expense, so they will usually just give a lot of it away. One year I got memory cards, controllers, extension cables, component cables, fishing rod and a bunch of other stuff from Nikko. I didn't have anymore room in my bag to take anything else. I also got lots of demos, shirts, buttons/pins, mugs, posters, thumb drives, some gameboys games, pens and a lot of other crap. Most of the people have left by the time the place closes at 5:00pm.

  • cowmaster2k3

    Posted Jun 18, 2010 3:58 pm PT

    @ mateusprado

    I guarantee if you had a badge to go to E3, you would not be suggesting this.

  • jordanXI

    Posted Jun 18, 2010 3:56 pm PT

    al go nex yeah fo sho

  • LeoLex_

    Posted Jun 18, 2010 2:19 pm PT

    ENGLAND why do you keep doin this to us............Nil Nil.......REALLY!!!!!!

  • mateusprado

    Posted Jun 18, 2010 1:58 pm PT

    Like TGS and GC, E3 needs have the last day OPEN TO THE PUBLIC! The public is the most important part of any game show! If you think so THUMB UP HERE and we will send this link to ESA

    Mateus Prado Sousa

  • mateusprado

    Posted Jun 18, 2010 1:58 pm PT

    Like TGS and GC, E3 needs have the last day OPEN TO THE PUBLIC! The public is the most important part of any game show! If you think so THUMB UP HERE and we will send this link to ESA

    Mateus Prado Sousa

  • haris9211

    Posted Jun 18, 2010 1:54 pm PT

    already can't wait untill e3 2011. I wish it was open for the public