OU's licensing program gives the University control over its logos and marks, which ensures the quality and consistency of all trademarked material and helps generate revenue that in turn funds scholarship programs for the University. This page is designed to assist those who wish to learn more about the Licensing Department and to explain the licensing process.
 Logo Sheet The logo sheet provides a list of all OU trademarks. It consists of a set of standards for the design and writing of documents that include OU trademarks. Licensing Policy for Student Organizations Registered OU student organizations are required to seek approval for the use of OU trademarks first through the Office of Student Affairs, then through the Licensing Department. Please refer to the Student Organization Licensing Policy & Questionnaire for the complete set of guidelines and rules. Licensing Policy for Internal Use Internal campus organizations may apply for permission to use OU trademarks by filling out our Internal Use Online Form. Filming/Photography Guidelines For individuals interested in capturing film or photography on the University of Oklahoma campus, please review OU's Filming and Photography Guidelines. Using OU Video Footage and Photos The Licensing Department also provides licensing and rights clearance for OU video footage and photos to be used as content for licensed products, TV shows and movies, ad campaigns, publications and more. The OU photo and video archive is one of the most robust university collections, containing more than 10,000 video tapes, dating from the 1930s, and thousands of game action, posed and mug shots from as far back as 1950. If you are requesting licensing and rights clearance for any OU-related videos or still images, please contact Renata Hays at renatahays@ou.edu.
Merchandise To inquire about the process for becoming licensed to produce OU merchandise, please visit CLC.com. A copy of the licensing application can be downloaded and printed from the Collegiate Licensing Company's website. Restricted, local and standard licenses are available and are explained in further detail on the site. A current list of OU licensees can be found below:  Standard Licensee List Restricted Licensee List Local Licensee ListCrafter's License A crafter's license is reserved for in-state individuals who wish to produce handmade products solely for OU. If interested in obtaining a crafter's license, please email oulicensing@ou.edu.
Unlicensed or infringing merchandise can also be easily identified in other ways:  The item is of poor quality. The images and trademarks used in the product's design are distorted. Trademarks are represented in a distasteful manner. Products sold outside of traditional stores or on questionable websites must be viewed with caution. For example, merchandise being sold by individuals who are walking around on gameday is often unlicensed.If you suspect that a product is unlicensed, please fill out the Unlicensed Product Reporting Form, and your information will be forwarded to the Collegiate Licensing Company. Please note that you can remain anonymous.   
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