Articles: Marketing Automation |
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With Cloud9 Analytics Performance Management, the vendor promises contextual analysis for line-of-sales people, and future integrations with Oracle, NetSuite, SAP, and Microsoft.
Daily News,
Posted 20 Jun 2010
With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.
Daily News,
Posted 17 Jun 2010
What does it mean for loyalty and engagement?
Viewpoints,
Posted 17 Jun 2010
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
Daily News,
Posted 16 Jun 2010
The new GoMo Wallet aims to put commerce and transaction functionality in the hands of mobile carriers.
Daily News,
Posted 15 Jun 2010
Internet Week NY '10: At an Advertising Research Foundation panel, executives from General Mills, Harris Interactive, and Porter Novelli reveal how brands should use Twitter, Facebook, and other social media.
Daily News,
Posted 13 Jun 2010
Internet Week NY '10 / Conversational Marketing Summit '10: Speakers from Twitter, Google, Moxie Interactive, and Starbucks reveal new ways to connect with customers.
Daily News,
Posted 13 Jun 2010
Transform CRM to recognize the power of self-organizing groups.
Viewpoints,
Posted 11 Jun 2010
Making conversations the center of innovation and business strategy.
Viewpoints,
Posted 07 Jun 2010
Tips for eavesdropping on social media conversations.
Viewpoints,
Posted 03 Jun 2010
A Forrester Research analyst reveals how Web analytics can produce better customer intelligence.
Daily News,
Posted 02 Jun 2010
Sage Insights '10: After months of readying partners, Sage announces the June availability of SalesLogix for the Cloud.
Daily News,
Posted 01 Jun 2010
It's a matter of technology and numbers.
Viewpoints,
Posted 01 Jun 2010
Magic Quadrant for Business Intelligence '10: Smaller vendors gain traction, but 75 percent of the market remains controlled by the top five vendors, with Oracle on top yet again.
Daily News,
Posted 17 May 2010
AMI-Partners report shows that small and midsize business usage of social media is growing, but they don't consider it a strategic process.
Daily News,
Posted 16 May 2010
With the latest launch of its Coremetrics Analytics 2010 application, the Web analytics vendor brings forward a smarter user interface, a new mobile app, and a host of new features.
Daily News,
Posted 16 May 2010
A merger will bring together the two private companies -- and will provide a better workbench for bringing together sales and marketing.
Daily News,
Posted 15 May 2010
As empowered customers traipse across the Web, they leave ever-juicier bread crumbs of behavior in their wake. The government may step in to limit what marketers are allowed to scoop up.
Insight,
Posted 11 May 2010
Magic Quadrant for Marketing Resource Management '10: Increased interest in MRM introduces three new companies to this year's report — but Oracle is shown the exit.
Daily News,
Posted 25 Apr 2010
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Companies: Marketing Automation
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