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Zoho Now Offers Unified Search
Unified and actionable search is now possible across all of Zoho's 24 applications.
Salespeople Need Performance Management, Too
With Cloud9 Analytics Performance Management, the vendor promises contextual analysis for line-of-sales people, and future integrations with Oracle, NetSuite, SAP, and Microsoft.
Technology's Everyday Impact on the Everyman Consumer
Internet Week NY '10: Advertising Research Foundation panelists from Google, Adweek, InsightExpress, and JWT stress the importance of video advertising.
Marketo Tries to Make CMOs Merry
With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.
Viewpoints (Web Exclusives)
CRM Magazine, June 2010

Crumbling into Communities
Even as Facebook's membership nears the half-billion mark, your customers are splintering into thousands of other communities. Whether or not these groups are yours, you need to pay attention.
Crafting a Community
Companies can corral as many customers as they like, but any true community has to truly benefit its members—customers and companies alike.
Community Activism
Online roles and responsibilities
Marketing to a Community
Gathering your company's brand fanatics together is only the start. Now you have to mind your messaging.
Infiltrating the Community
When customers gather in social networks beyond the brand's control, the marketing effort has to adapt.

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