IMAX_and_Disney_3_Pic_Deal June 23 2010 IMAX AND DISNEY SIGN NEW 3 PICTURE DEAL
Titles Include Fourth Installment of Highly Anticipated ‘Pirates of the Caribbean’ Franchise and ‘Cars’ Sequel
IMAX/Disney Partnership Expands As Digital IMAX Network Grows
LOS ANGELES, June 23, 2010 - IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and The Walt Disney Studios today announced a new agreement to release three additional 3D pictures to IMAX® theatres in 2011. The titles included are Mars Needs Moms, starring Seth Green and Joan Cusack, slated for release on March 11, 2011 and executive produced by Robert Zemeckis; Pirates of the Caribbean: On Stranger Tides, starring Johnny Depp and Penelope Cruz, slated for release on May 20, 2011 and Cars 2, slated for release on June 24, 2011.
The expanded partnership between IMAX and Disney will bring some of the Studio's most highly anticipated theatrical releases in 2011 to IMAX venues around the world. Each title will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience®.
Commenting on the announcement, Chuck Viane, president of distribution, Walt Disney Studios Motion Pictures said, “The incredible performance of our IMAX releases in 2009 and 2010 demonstrated that the combination of IMAX and Disney resonates with moviegoers worldwide. We’re very much looking forward to continuing this great partnership through 2011 with an incredible slate of exciting films. The IMAX Experience adds another level of impact and excitement to a movie, and with these new films, made by some of the industry’s most innovative filmmakers, audiences are in for are real treat.”
“Our long-standing partnership with The Walt Disney Studios has resulted in extraordinary movie experiences for audiences, and we’re very excited to add these upcoming Disney films to our slate for 2011,” said IMAX CEO Richard L. Gelfond. “The growing network of digital IMAX locations continues to enable our studio partners to increase the number of films they release in IMAX, ensuring moviegoers have more opportunities to experience the films they want to see in the best possible way.”
“These films are ideal additions to our slate, and we’re excited to combine the power of the Disney and IMAX brands with two iconic movie franchises as well as continuing our long standing partnership with Bob Zemeckis,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “Disney's commitment to 3D and its partnership with IMAX has helped to transform the way people see movies, and we’re thrilled to keep the momentum going.”
About The Walt Disney Studios
For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel, and Touchstone Pictures, which includes the distribution of live action films from DreamWorks Studios. Through the Home Entertainment division, innovative distribution methods provide access to creative content across multiple platforms. Original music and motion picture soundtracks are produced under Walt Disney Records and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!. For more information, please visit www.disney.com.
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2010, there were 438 IMAX theatres (316 commercial, 122 institutional) operating in 47 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
For additional information please contact:
IMAX Corporation, New York
Principal Communications Group, Los Angeles
Melissa Zukerman/Paul Pflug
IMAX Corporation – New York
Sloane & Company, New York