Search Marketing Now offers expert, authoritative information on best practices in search engine marketing (SEM) for achieving maximum exposure on Google and other web search engines. We offer free, in-depth search marketing advice focusing on:

  • Search Engine Optimization — SEO and link-building, keyword research, working with in-house SEO teams or search marketing agencies, and maximizing Google search traffic
  • Paid Search Advertising — PPC campaign management, advanced search advertising bid tactics, pay-per-click advertising basics, and Google AdWords strategies
  • Web Analytics — Testing and measuring the effectiveness of paid search advertising and SEO campaigns, maximizing search marketing ROI and ROAS, measuring conversions, driving web site traffic from Google and other search engines
  • Local & Mobile Search – Marketing and advertising strategies and tactics for mobile devices, leveraging local/social media sites (Facebook, Twitter, Yelp), geotargeting searchers who are ready to buy

Choose from SMN Webcasts, Hosted White Papers, E-Books and Resource Centers – all are free. Boost your search marketing intelligence at Search Marketing Now!

 
Upcoming Webcasts

Upcoming Webcasts – Register Now to Reserve Your Space!


Getting Search Ready for Holiday Retail – Now!

Wednesday, July 14 – 1 PM EDT (10 AM EDT)

Speakers:
Heather Dougherty, Director of Research, Hitwise
Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com

In this webcast you’ll learn:

  • Current state of online retail & outlook for 2010 Holiday season
  • What did the audience look like during the 2009 holiday season?
  • Which retail categories outperformed others last season
  • How & when consumers searched online during the holidays
  • How to prioritize SEO opportunities through analysis & comparison of your SERP positions with competitors to identify underperforming keywords and set SEO priorities
  • How to evaluate performance of paid search terms & impact upon overall traffic levels from the previous holiday season

 
 

More Upcoming Webcasts

 

SMN News & Notes

Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation.

But one thing it lacks is the personal follow-up and lingering discussions that can occur in person. On last week’s webcast, “SEO & Hosting Issues,” we had more questions than we had time to ask and answer. One viewer wanted to meet others from the webcast, to continue the conversation and discussion about what SEOs need to know about hosting.

So, we thought we’d try out a follow-up discussion on our Search Marketing Now LinkedIn Group. If you haven’t joined yet, check it out!

 
 

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Sphinn

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Leading news and information site covering search engine marketing, searching issues and the search engine industry.

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Search Marketing Expo

Live, in-person conference series about search and internet marketing.

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