The Guardian
topics
Close Box

Announcement

Register for our paidContent Mobile Conference in NYC on July 20


Playdom Buys Resurgent Social Games Startup Metaplace

  • Comments Comments (View)
  • Text Size: A A

Metaplace, a social games startup which switched strategies earlier this year after its first business failed, has been purchased by Playdom. Initially intended to be a place where people could build their own virtual worlds, Metaplace shut down that service six months ago saying it wasn’t gaining enough traction and that it would instead put its game-creation technology to use in a different way.

It subsequently launched two games on Facebook—Island Life and My Vineyard—both of which have gained big followings; Island Life has more than 430,000 monthly active users, while My Vineyard has more than 760,000.

Metaplace is Playdom’s ninth investment since it raised $43 million in a first round of funding in November; it added $33 million to that round late last month.

Financial terms of the acquisition were not released, although Metaplace had the most venture capital backing of all of Playdom’s recent buys.

The company, which was founded four years ago by Sony (NYSE: SNE) Online veterans Raph Koster and John Donham had raised $9.4 million in funding from investors including Marc Andreessen and Ben Horowitz.

Related Stories
Jul 8, 2010 4:10 PM ET

Metaplace logo

Share

Posted In: Entertainment, Gaming, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Virtual Worlds, Companies, Playdom, metaplace, playdom

  • Comments Comments (View)
  • Short URL Short URL

The Economics of Content | paidContent Newsletter


a Tweet stream of news
and commentary from paidContent

The Buzz


  • sdkstl 5 hours Ago
    From @felixsalmon Conde Nast subsidiary Reddit launches a pledge drive. Does Si know about this? http://bit.ly/ahhwpO
  • sdkstl 1 day Ago
    Thanks @mediatwit for including me in 4 Minute Roundup: Time.com Restricts Access to Print Stories | @PBS http://to.pbs.org/9nVX4C
  • sdkstl 1 day Ago
    The Twitter app on Facebook stopped working hours ago for new & already linked accounts. Twitter says working with FB to resolve.
  • sdkstl 2 days Ago
    To clarify: 355k was the avg.minute audience for ESPN3.com during #ESP-#GER match. http://bit.ly/c1ReyZ
  • sdkstl 2 days Ago
    Latest #worldcup stats from ESPN: 821k used live or VOD. 355k on ESPN3.com during #ESP-#GER game, breaking record from #USA-#ALG.
  • paidcontent 3 days Ago
    Looks like that ACC -ESPN deal is finally being announced today. Expect details on how broadband, mobile fit in.
  • sdkstl 3 days Ago
    Lisa Gurry, @bing director, tells @darrenrovell1 search engine will have 2 mins of ad time in LeBron "Decision" on ESPN.
  • paidcontent 4 days Ago
    Industry Moves: FCC vet Bruce Gottleib joining Atlantic Media as general counsel Aug. 30. Was Genachowski's chief counsel.
  • paidcontent 4 days Ago
    SEC Watch: Comcast signs Chairman & CEO Brian Roberts to a 1-year contract extension through June 30, 2011. $CMCSA
  • paidcontent 4 days Ago
    Xbox Live Arcade Getting Facelift Next Week - IndustryGamers http://ow.ly/27YSM

Sponsors

Contributors