Another campaign from Fischer Portugal, this time promoting Honda’s Compact Navigation System (GPS). Three illustrations reveal the tunnelling aspirations of a mouse, an escaped prisoner and a cheater, using mixed media technique including plasticine, photography and CGI. “One simple miss can make one big mess”.
Honda presents its front and rear end parking sensors in the Jazz with a print advertising campaign from Fischer Portugal. “Your ears can help you park”. Sounds provided for car parks here are opera singers (It’s not over until the fat lady sings), bell ringing priests and bagpipers.
Allan Gray, a long term investment firm in South Africa, used this billboard to illustrate a philosophy of patience and perseverance, reminding investors not to walk away from the current financial challenges facing the world. The phrase, “Patience is Our Virtue”, is spelt out in a billboard designed like a patchwork quilt. Allan Gray’s values [...]
Levi’s Strauss Asia Pacific presents the Levi’s Kids clothing range with “Little Toughies”, a print advertising campaign providing a fresh take on well known fairy tales and nursery rhymes: Invincible Humpty Dumpty, the Three Mischevious Little Pigs, Wicked Miss Muffett and Tough Jack and the Beanstalk. The objective was to communicate to parents the superiority [...]
IKEA Frankfurt commissioned Ogilvy Frankfurt to redesign the front of a whole apartment building in one of the busiest streets in Frankfurt with giant-size mock-ups of IKEA drawers and cardboard boxes, winning customers and awards in the process. The most recent award was the Yellow Pencil for Environmental Graphics in Graphic Design at the D&AD [...]
Wptt Contraceptive in China have won awards for their package design in a range of advertising and design award shows, most recently a Yellow Pencil at the D&AD Awards held in London this last week. Condoms are labelled with the portraits of national leaders who have been regarded as as trouble makers: Adolf Hitler, Sadam [...]
The D&AD Awards this year included a Black Pencil for Droga5’s Million campaign, created for the New York City Department of Education. The integrated campaign, including collateral materials (posters, flyers), a dedicated website and PR, was designed to inspire students by engaging their interest in cell phone technology and interactivity.
Unilever’s Axe Day and Night fragrances for men were featured in this award-winning campaign from Argentina, seeped in sensuality. Cut-out speech bubbles for adults are provided with suggestive pick up lines. “New Axe Day and Axe Night. One is suitable for general audiences. The other is not.” The campaign, Delivery, Bellboy and Bar, won Silver [...]
The D&AD Awards were presented in a ceremony last night in London. The Black and Yellow Pencils, highly regarded in the advertising and design industries, are presented for work in thirty disciplines of design, advertising and creative communication. The solid beech awards are filled, sealed, masked, sanded, primed, painted, sprayed, printed, glossed and packed for [...]
Harvey Nichols, the British fashion store, presents their “Fashion Statement”, the choice of clothing that will knock people over with three-metre wide inflatable speech bubble, in the bathroom (beauty), cafe (menswear) and at the fountain (womenswear). Stores named are Knightsbridge, Dublin, Manchester, Edinburgh, Birmingham, Leeds. The campaign won a Silver Lion at Cannes International Advertising [...]
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