Burrda Announced As Official Kit Supplier
Leicester City have signed a highly lucrative three-year kit deal with Swiss International Sportswear Manufacturer BURRDA to supply home and away kits, together with an exclusive range of official training wear for the first team squad, the Youth Academy and for supporters.
The kit deal is the biggest in Leicester City's history.
The contract with Leicester City is BURRDA's third UK football deal of the summer who already boast an impressive portfolio of international sports clubs in Europe and in the Middle East, providing kits for the Belgium, Kuwait and Qatar national teams.
Leicester City's Chief Executive, Lee Hoos said "We are delighted to welcome BURRDA as the official kit suppliers to Leicester City.
Today's announcement marks the start of the most significant kit deal in the Club's history. BURRDA are currently new to football in this country but they have an excellent reputation for quality and service, supported by a strong international track record across a number of different sports".
The Club have confirmed that the fundamental design of the home kit will remain the same as last season, albeit with the already planned change of badge, to move away from the special 125 Anniversary badge used last season and now with a change of brand on the front of the shirt.
Hoos added "Burrda passed with flying colours a rigorous process regarding quality, design and delivery, to ensure supporters and players continue to receive kit and training wear that is of the highest quality.
We have established an excellent relationship with them over a short period of time and we are genuinely excited by their plans to become a major global kit supplier.
This relationship has the potential to open a number of doors for Leicester City across the world. "
By signing Leicester City, BURRDA believe they have taken another step towards their aim of becoming a leading global sports brand, by challenging established concepts and designs to create new and exciting performance sportswear.
It is committed to supplying products of the highest quality and using the latest fabric technology in all its range of products.
BURRDA's General Manager, Charles Diab, added: "Next season is our first in the UK football market and it was vital for us to launch with the right kind of partner and Leicester City is just that.
They are a club with an unbelievable history, steeped in tradition with a wonderful fan base. In our search for Clubs in the UK, Leicester City matched our requirements in every aspect and we are looking forward to a long and successful relationship.
"We are extremely excited about the prospect of working with the Club to help them in their aim to return to the Premier League".
A limited number of City's kits for 2010-11, including the new all yellow away kit, which will include the option for supporters to include a small national flag of their origin on the reverse of the shirt, will be available on-line at lcfc.com from 9am on Thursday July 15 and in store from 8am on Saturday July 17.
Season Ticket Holders will have an opportunity to secure an exclusive 20% discount on all replica kit purchases made before close of business on August 31.
City also confirmed they were 'close' to securing a new shirt sponsor for 2010-11. City fans who purchase their shirts in the next two weeks will have the option to have the sponsor applied, by bringing their shirts into the City Megastore in early August.