Coca-Cola have agreed a new three-year agreement that will see The League's current title sponsor become an Official Partner from the beginning of the 2010/11 season.

As part of the deal Coca-Cola will be the Official Soft Drink of The Football League.

Football League Commercial Director, Stewart Thomson, said: "During six years as our title sponsor, Coca-Cola have made an exceptional contribution to our competition.

"We are delighted that they have committed to continuing that successful relationship by becoming an Official Partner of The Football League."

Coca-Cola GB and Ireland President, Sanjay Guha, said: "The Football League provides a fantastic platform for us to really connect with communities across the country.

"We are very excited to make this new commitment, which will allow us to strengthen our relationships with fans who are passionate about their club."