SlideShare Quick Facts

  1. 29 million monthly visitors, 80 million page views.
  2. 300th most popular site on the Internet
  3. Users include millions of business and technology influences (BDMs, IT pros, marketing pros, entrepreneurs, investors, consultants, conference goers, and Web gurus)

SlideShare Users Are :

  1. Educated: 86% hold college degree & 19% have Masters/PhD
  2. Affluent: over 37% earn $100K+/year
  3. Adult: 64% are 35 years+ & 32% are 18-34
  4. Over 50% are managers, directors, or C-level execs
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LeadShare — How it works

LeadShare Start LeadShare Campaign takes 30 secs
  1. Select documents for campaign
  2. Choose target country
  3. Customise your lead questions
  4. Get email when a lead is collected
  5. Measure & control campaign performance

"I started using LeadShare on our slides, and collected 10 qualified leads in the first week. One lead might into a five-figure deal" — Brad Ward, Blue Fuego

"LeadShare is a revolutionary and cost-effective idea. In less than five minutes, LeadShare increases the ROI of any document by letting me add lead capture ability to it" — JT Keating, VP Marketing, CoreTrace

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How a Startup Overhauled their Sales Strategy with LeadShare

Personal Medicine is a startup with its sights set on bringing back the lost art of the house call. The futurists at Personal Medicine believe there's a way to bring it back, but their challenge has been enlisting both doctors and patients.

Their initial marketing efforts revolved around more traditional avenues such as trade shows and banner ads. Before using LeadShare, Personal Medicine planned on persuing more funding. But now with a 100% close rate on leads from LeadShare, the company expects to bootstrap its way through 2010 without additional funding.

"LeadShare, combined with the viral sales capacity of Slideshare has resulted in a complete turnaround of our go to market strategy." says Dr. Natalie Hodge, co-founder of Personal Medicine. "We are exclusively selling now through LeadShare."

The company lets their presentations filter and qualify leads and collects leads after the last slide.

"If you find our Physician presentation, read through the PowerPoint, and have interest when you get to the last slide, then you are a very qualified prospect for us." says Dr. Hodge.

Specifically, they only ask for name & email address on the presentation's last slide. By not blocking content, this set up reduces the number of leads collected, but gives Personal Medicine more qualified leads.

Dr. Hodge comments, "This just shows the power of inbound marketing and being ready to sell when the prospect is ready to buy! Our prospects are coming to us and my partner and I can't sign them up fast enough!"

Personal Medicine has since dropped trade shows and banner ads and re-focused their overall marketing & sales plans.

"The old days of hiring a sales team in health care service industry that 'pushes' out to sell to physicians is over."

Why Leadshare is better than whitepapers?

  1. LeadShare is self-service (DIY). You don't need a whitepaper vendor.
  2. Capture email addresses, or ask details. Target worldwide or one country.
  3. Whitepaper leads can cost upto $100. LeadShare starts at $3.
  4. You pay only when you collect a lead. No commitment. Start or stop anytime.
  5. Spread marketing message to those who do not complete form.
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Why Leadshare is better than webinars?

  1. No fixed costs for LeadShare. Webinars cost $1000 to $15,000 to setup & start.
  2. No expert speaker needed for webinar. Your slides do the talking.
  3. You can reuse slides from a webinar!
  4. Your leads are qualified as users opt-in to know about your product/service.
  5. SlideShare content gets traffic from viral sharing & search engines, lowering marketing costs.
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