Internet Marketing Certification Courses - Online, Anytime
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We're dedicated to bringing you the best web-based internet marketing training and certification programs anywhere.

We do that by offering structured courses from bestselling authors and established industry professionals, through videos, weekly webinars, conference calls, and 24x7 Q&A. You get unparalleled access, cutting edge curriculum, and the freedom to choose the learning style that suits your needs.

With three ways to learn, we've got you covered.

Learn on your schedule, at your own pace. Guide yourself through your chosen course. Watch the videos when it's convenient for you, pass your quizzes, and download your Certificate of Completion. With rolling admissions, you can start your semester any time!

Take faculty led courses. Like scheduled classes and exercises? Have your progress reviewed by faculty, take on real-world projects for instructor and peer feedback, defend your dissertation and receive your Master Certification. Our next quarterly semester starts in January 2010.

Group training. A team who is trained in internet marketing will increase your online presence, traffic, and conversion rates. Market Motive offers custom internet marketing training plans that reach all your employees, no matter how geographically dispersed.


Consulting: Make our team your team

Need someone to do it for you? Let us help tackle your internet marketing challenges. Find out more about what a thorough audit in SEO, PPC, Analytics, Social Media, Conversion, or Online PR can do for you. Or we can refer you to one of our Master Certified Consultants.


Need a Speaker for Your Event?

Market Motive founders and faculty are frequent speakers on topics related to internet marketing. If you'd like to book a speaker for a conference or event, please contact us.


Our Guarantee to You

It's simple. We're so confident that you'll find value in our service that there are no long term contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.

But you won't want to. We know you'll be thrilled with the quality of instruction once you're inside.


Our Founders and Faculty

Avinash Kaushik - Chief Education Officer, Founder
Faculty, Web Analytics

Avinash KaushikAvinash Kaushik is the author of the newly published book Web Analytics 2.0 and best-selling book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive, Inc.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web analytics, and combines that framework with the philosophy that investing in talented analysts is the key to long-term success. He is a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators' Summit, as well as at major universities, such as Stanford University, University of Virginia, and University of Utah. You'll find Avinash's web analytics blog, Occam's Razor at http://www.kaushik.net/avinash.



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Todd Malicoat
Faculty, SEO

Todd MalicoatWith Todd, think "new". While many SEO consultants restate the same basic principles, Todd of Stuntdubl has an uncanny ability to come up with timely strategies and new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

It's a rare treat to catch Todd (aka stuntdubl) in a speaking engagement, but Market Motive members are privileged to Q&A and training with Todd.

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Moderator


Greg Jarboe & Jamie O'Donnell
Faculty, Online Publicity

Greg Jarboe & Jamie O'DonnellRegarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails on one of the best kept secrets in Internet marketing: Online publicity.

Greg and Jamie have more than 40 years combined experience in public relations, corporate communications and marketing. Greg has been called "one of the best PR people in magazineland" by Media Industry Newsletter, and been praised for his "search engine optimization wizardry" by The Measurement Standard. Prior to co-founding SEO-PR, Jamie was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999. Pay attention to Greg and Jamie as they teach you how to expand your publicity through the web to build relevant news mentions and link strength.



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Bryan Eisenberg
Faculty, Conversion

Bryan EisenbergBryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing".

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.




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Jennifer Evans Laycock
Faculty, Social Media Marketing

Jennifer Evans LaycockJennifer Evans Laycock is a social media strategist who has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer has also spent six years as Editor-in-Chief of Search Engine Guide, a popular industry site focused on educating small businesses about the various aspects of online marketing, and is also editor of Small Business Answers.

Jennifer is a highly requested speaker and trainer and founded the popular Small Business Marketing Unleashed conferences. She is the author of two books, including the "Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Talent and 30 Days". Jennifer lives in Canton, Ohio with her children Elnora and Emmitt and her dog Roo.



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Search Marketing Expo
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Matt Bailey
Faculty, Internet Marketing Fundamentals

Matt BaileyMatt Bailey is the founder and president of SiteLogic. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.





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Director of Certification


David Szetela
Faculty, PPC & Paid Search

David SzetelaWhen David Szetela speaks, people listen. He's frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show PPC Rockstars at WebMasterRadio.fm.

David founded Clix Marketing, one of the few agencies paid according to their performance, after more than two decades as an executive at Apple Computer and Ziff-Davis Publishing. He's active in the Search Engine Marketing Professional Organization (SEMPO) and is the author of two lessons in SEMPO's Advanced Search Advertising course. He's been published in Search Engine Watch, Profitable PPC, the SEW Blog, and Search Engine Land. His Wiley/Sybex book, PPC in One Hour a Day, will be published in early 2010.

Take advantage of David's expertise as he gives you the inside scoop on the design, launch and optimum conversion of your PPC campaigns.



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John Marshall - CTO, Founder
Faculty, Web Analytics & Conversion

John MarshallJohn Marshall, web analytics pioneer, inventor of the overlay view, and successful founder of ClickTracks, is now a Market Motive founder and the company CTO.

John's innovation in funnel analysis and multivariate testing is only a small part of the wisdom he shares to help you improve conversion on your site.

John is a frequently-requested speaker on topics including web analysis, conversion optimization, funnel analysis and decision support systems.








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Board of Advisors


Michael Stebbins - CEO, Founder
Faculty, Email Marketing

Michael StebbinsMichael Stebbins, a recognized marketing strategist, web analytics inventor, speaker and former VP of ClickTracks, is CEO and founder of Market Motive. Michael focuses on the recurring process of Internet marketing measurement and specializes in online lead capture and conversion techniques.

Michael authored a patented method for web analytics and lead qualification, was named Marketing Executive of the Year 2007 finalist, and is known for the popular How to Stop Wasting Your Time in Web Analytics series. He speaks on web analytics, paid search and internet marketing processes and automation systems.




Marketing Executive
of the Year

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Success Stories
"Market Motive is such a great program. They really take care of their students. DEF rec to anyone interested in getting certified in SEO."

@MargaretClark
June 2009 Certification
Candidate, SEO

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