Most content on the Internet - from the latest political news to up-to-the-minute sports scores and stock quotes - is free to consumers. Why? Because of effective Internet advertising.
What makes Internet advertising effective is the use of technologies that allow advertising networks, analytics firms, websites, and others to make inferences about consumer tastes and provide relevant content. Because of the seemingly complex nature of these technologies, many users have become concerned about their online privacy.
Recognizing these concerns, the NAI--an association of advertising networks, data exchanges, and marketing analytics services providers--has made consumer education a top priority.
As part of that commitment, we have developed this site to help you safeguard your online privacy.
Learn more about how to take control of your online experience.
IAB and NAI Release Technical Specifications for Enhanced Notice to
Consumers for Online Behavioral Advertising
Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads
Network Advertising Initiative Releases 2009 Annual Compliance Report
Network Advertising Initiative Releases Consumer Opt-Out Protector
NAI Announces 2008 NAI Self-Regulatory Code of Conduct for Online Behavioral Advertising
Summary: FTC Final Report on Behavioral Advertising