Ethnography, Research and Strategy
Copernicus Consulting is a boutique social research firm. We help our clients understand the socio-cultural lives of their customers.
Our service offerings
Nikolai Copernicus believed the Earth revolved around the sun. Do you believe your customers revolve around your company or brand?
Latest blog entries
Lies: An Important Source of Design Inspiration
Lies are an important source of design insight. Design research ought to embrace lies as potential sources of creative inspiration. Lies are indicators of a gap between what we are and what we think we ought to be. Well-designed products soften and assuage the effects of this gap.
The other day, one interviewee asked me, near [...]
Comments on this entry are closed.