Announcing the Adobe Online Marketing Suite, powered by Omniture

Updated products enchance the Online Marketing Suite with new search, site optimize, and analytics capabilities

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Announcing SiteCatalyst 14.8, powered by Omniture

Includes enhanced dashboard features and reporting including HTML, RSS, XML, & CSV info right in reports

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Announcing Adobe Test&Target;, powered by Omniture

New release enables marketers to more accurately personalize online content to specific audience segments

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Announcing Adobe SearchCenter+, powered by Omniture

Advertisers can manage and optimize campaigns on major search engines and Facebook to deliver revenue

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Announcing Adobe Discover, powered by Omniture

Now use SiteCatalyst marketing channel data to perform segmentation and n-dimensional breakdowns

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Announcing Adobe ReportBuilder, powered by Omniture

Improved integration with Excel and SiteCatalyst allows for quick and easy building of SiteCatalyst reports in Excel

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Is your SEO Guru Using Facebook

3 Synergies between SEO and Social Media

You'll Review:

  • How to Produce Quality Linkbait
  • SEO and social linking relationships
  • Social media's impact on search queries
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Optimize Your Online Business with The Omniture Online Marketing Suite. Learn More.

Visitor Acquisition

Adobe® SearchCenter+ simplifies the challenges presented with search marketing offering an intuitive interface for search campaign management.

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Conversion

Adobe® Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.

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Adobe® Recommendations allows online marketers and merchandisers to easily create and modify content or product recommendations that increase conversion.

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Adobe® SiteSearch™ enables marketers to better target search results to visitors, manage relevance and ranking and use visitor behavior to automatically boost results based on criteria such as conversion, popularity and more.

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Adobe® Survey enables organizations to accurately measure audience opinions, attitudes, and motivation in real-time, and take immediate action based on responses.

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Adobe® Test&Target;™ puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate tests, measure effectiveness and increase relevance of online content through segmentation, targeting and automated personalization.

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Online Analytics

Adobe® Discover™ allows marketers to analyze and segment any quantity of Web and customer transaction data in real-time resulting in optimized online programs and greater profitability.

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Adobe® Genesis™ automates the integration between Omniture and its partner applications. Genesis includes over 200 partners spanning 30 categories such as display advertising, email, social media, rich media/video, content management, CRM/SFA, ratings & reviews and search.

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Adobe® SiteCatalyst® is the industry-leading product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

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Multi-Channel Analytics

Adobe® Insight helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.

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Adobe® Insight for Retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.

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